(C) Alec Muffett's DropSafe blog.
Author Name: Alec Muffett
This story was originally published on allecmuffett.com. [1]
License: CC-BY-SA 3.0.[2]


Peter Craddock on the EU’s attempting to force use of contextual, not profiled or targeted, advertising on social platforms | LinkedIn

2024-03-27 09:31:00+00:00

Even if [contextual advertising provided adequate revenue for a platform to subsist], would that mean that if a particular business gets less revenue from contextual [rather than targeted] ads, it is allowed to place more ads on the service, and that will still be seen as equivalent?

If not (i.e. contextual ads do not bring in the same revenue) and a service provider does not feel it sufficiently profitable, is the service provider then somehow required by law to continue to offer an unprofitable (or less profitable) service, without any option to request payment instead?
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[1] URL: https://alecmuffett.com/article/109490
[2] URL: https://creativecommons.org/licenses/by-sa/3.0/

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