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Remembering Our Earliest Supporters [1]

['Dee Davis']

Date: 2023-12-04

When we realized we needed to ask for year-end Daily Yonder reader donations, among the first contributions was a gift from Joe and Helen Pickering, my mother- and father-in-law. It is tricky to ask your family for support, but it means the world when it shows up in the mail.

Joe was in the Navy in World War II. Helen was editor in chief of the Stanford Daily when the boys were overseas. They met at school. She went from journalism, to motherhood, to running the Congressional office of Pete McCloskey, to being a food writer for the Palo Alto Weekly, and became longtime board member of the Silicon Valley Planned Parenthood and the Tahoe-Baikul Institute. Joe played football for the Stanford freshman team, started a business, became a community leader, my pal, and at 90 the bongo percussionist for the Avenidas Ukulele Band.

Helen lived to 90 and Joe to 92. That last year Joe issued a Daily Yonder challenge. He donated $5,000 to be matched by other readers. Maybe a week later he doubled up and matched it himself.

His daughter Mimi and I would like to continue the challenge Joe started and offer to match up to $10,000 in reader contributions to the Daily Yonder as our way to honor Joe and Helen Pickering, who took great joy from life and read the Daily Yonder faithfully.

Make Your Donation

One-time Donation amount $ Monthly Donation amount $ Annually Donation amount $ Your contribution is appreciated. Donate Now

Note, contributions from individuals are eligible to be matched up to $1,000 per donor from November 1 to December 31, 2023, to a combined total of at least $13,000, through the NewsMatch national-matching program. The Daily Yonder is eligible to receive an additional $10,000 in matching funds thanks to support from the Wyncote Foundation. These matching funds run concurrently, which means every dollar we raise, up to $10,000, is matched twice. Monthly recurring donations are matched at the 12-month value of the donation, up to $1,000. For more details about eligibility see NewsMatch guidelines. The Daily Yonder is a project of the Center for Rural Strategies, a 501(c)(3) nonprofit organization. Gifts may be tax deductible; consult a tax adviser for more information.

Another Way to Give There’s another way you can support the Daily Yonder, and it doesn’t cost a penny. We’re looking for reader testimonials to use in future messages during our donor campaign. If you want to help, send us a short comment about why you read the Yonder, what value you see in the content we produce, or the way the Yonder helps you understand rural America. Submit your comment using the form below or email us at [email protected].

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[1] Url: https://dailyyonder.com/remembering-our-earliest-supporters-joe-and-helen-pickering-challenge/2023/12/04/

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