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Long Island folks: Come to my book event August 6! [1]

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Date: 2025-06-06

I’ve got big news! My new book, co-authored with Dr. Anastacia Kurylo, will be published in a few weeks. It’s called Riling Up the Base: Examining Trump’s Use of Stereotypes through an Interdisciplinary Lens. On Wednesday, August 6, at 6:30PM, we will be hosting a live event at the Barnes & Noble in the SmithHaven Mall (Lake Grove, NY). We will answer questions from Dr. Leslie Schuster, political scientist, as well as from the audience. I hope to see you there!

Here’s a brief synopsis of the book:

Riling up the Base argues that stereotypes (especially those relating to immigration, race/ethnicity, and gender), not policies, secured Trump’s election win and the ongoing support he enjoys. From his 2015 campaign announcement through his presidential term and in his time out of office, Donald Trump has used stereotypes as a routine feature in his rhetoric. This book defines them as a crucially important strategy for attracting, retaining, and energizing voters. Covering topics like persuasion, agenda setting, critical race theory, and semiotics, the authors use a holistic and interdisciplinary approach to unpack how Trump motivates his base. This book provides a full aggregate explanation of the seemingly mesmerizing attachment and adoration his core supporters feel by explaining the way seemingly disparate theories work both alone and together to expose the mechanisms at play. Various theories help reveal the reality that, regardless of who his competitors were, his uncanny ability to wield stereotypes enabled him to secure a strong base and win the presidency, twice.

Folks, I know it’s been a while since I’ve made regular posts to the site I’ve loved and been a part of for a very long time. For the most part, in addition to my regular teaching responsibilities, writing this book has been my primary professional activity. I hope you check out the book, and for those in the area on August 6, that you come see me at the SmithHaven Mall.

I also intend to do a live blog/post where I answer questions on the site. If folks are interested in that, please say so in the comments.

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