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Elon explains it all to Twitter, because that's what a "code review" looks like [1]

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Date: 2022-11-20

Everything including the bathroom sink is getting thrown at the Twitter wall. Twitter may soon be completely over as a social media platform,

.. an analysis by the scholars Dovev Lavie, Thomas Kiel, and Stevo Pavićević of nearly 1,300 CEO appointments from 2001 to 2014 reached a similar conclusion: The biggest factor in determining whether a new CEO coming from outside would fail was “a misfit between the CEO’s corporate background and the company’s organizational characteristics.” Precisely such a misfit might involve a CEO going from running companies whose success depends on technology and engineering to running a company whose success depends on creating a welcoming environment for social interaction and satisfying the particular concerns of corporate advertisers.

This doesn’t mean that Twitter is necessarily headed for bankruptcy. The company still has 240 million active users, and in the U.S. at least, those users are better-educated and higher-income—attributes that advertisers like—than users of other social-media sites. But Musk’s seeming indifference to alienating those users and the advertisers who want to reach them is, in the long run, a losing strategy. For that matter, his approach to Twitter’s human capital—firing half the workforce and telling the rest to get “hardcore” or quit—doesn’t exactly suggest someone keenly attuned to social dynamics. Rather than try to learn an entire new set of management skills, he should take the easier, more sensible path: Hire someone who has real experience in social media and strong relationships with advertisers to run Twitter.

Musk, we’re always told, is a genius. Maybe so, but sometimes you have to be smart enough to realize you’re out of your depth.

www.theatlantic.com/...

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[1] Url: https://www.dailykos.com/stories/2022/11/20/2137388/-Elon-explains-it-all-to-Twitter-because-that-s-what-a-code-review-looks-like

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