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Lingle Turns Hawaii TV Channel Into 24-Hour Ad [1]
['Adam Nagourney']
Date: 2012-08-09
HONOLULU — Channel 110 is a choice spot on Hawaii’s digital cable dial, coming right after Fox News and right before CNN Headline News. These days, it is the home of LL12, a station that will soon devote every minute of every day to one topic: Linda Lingle, a Republican running for the United States Senate.
Just in case there are not enough political advertisements on existing television stations here — and most people say there most certainly are, given the Senate campaign, two Congressional races, and a lively race for Honolulu mayor — Ms. Lingle has created her own cable station. It provides viewers with a feast of Lingle speeches, Lingle advertisements and Lingle endorsements, as well as video issue papers, televised forums and testimonials delivered in 10 of the languages spoken on these islands.
Think Linglevision. It began modestly in June and is about to roll out as a full-blown operation, pumping all-Lingle-all-the-time into 245,000 living rooms after Saturday, when her Democratic opponent will be chosen in a primary. Ms. Lingle says that if she wins the general election, she intends to hold on to the station as a way to communicate with constituents.
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[1] Url:
https://www.nytimes.com/2012/08/09/us/politics/linda-lingle-turns-hawaii-tv-channel-into-24-hour-campaign-ad.html
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