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Unilever finally makes Ben and Jerry's ice cream inedible. [1]

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Date: 2022-08-23

Originally, Unilever permitted Ben and Jerry’s to follow their mission.

Klein: So Unilever acquired Ben & Jerry’s in 2000, and this was a company where the social mission was baked into the brand.

Solheim: That is integral to how we do business.

Klein: And Unilever saw this and its investors saw this from the beginning, and saw value?

Solheim: Yes. That’s why they and the then-sitting board together agreed to set up an independent board of directors that acts basically like our benefit corporation director. They are responsible for the social mission, for the integrity of the Ben & Jerry’s brand, our policies. They even get involved in basic things like wage-setting in the factories, where we have a livable wage policy that is overseen by the board of directors. And the directors are self-selecting. Unilever appoints just two seats out of 11 board members.

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[1] Url: https://www.dailykos.com/stories/2022/8/23/2118333/-Unilever-finally-makes-Ben-and-Jerry-s-inedible

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