Author Name: Carribean Channel, Cuba TV.
This story was originally published on canalcaribe.ict.cu. [1]

Gabi & Sofi and Apicuba establish a strategic alliance for export – Canal Caribe

[]

Date: 2022-02

The children’s brand Gabi & Sofi, belonging to the non-agricultural cooperative Decorarte, and the Cuban Beekeeping Company (Apicuba) established a strategic alliance to promote production chains and develop a close collaboration, based on products derived from honey.

International Agroindustrial Food Fair FIAGROP 2020

The first step of this union will take place at the upcoming FIAGROP 2020 International Agro-Industrial Food Fair, where both companies will participate together.

The alliance between the two companies intends to enter the foreign market with a line of select honeys, which will be characterized by a special and unique seal in reference to design, labeling and packaging.

These new lines will be developed under a co-branding format between the Cuban comprehensive children’s brand Gabi & Sofi and the brands registered by Apicuba, as well as independently between companies.

Ensure the raw material necessary for the production of the productions

Félix Cordero Álvarez, deputy director of Apicuba, assured in a press conference held this Wednesday at the Hotel Nacional that for the Cuban Beekeeping Company it will not be a problem to ensure the raw material necessary for the elaboration of these productions.

“Currently in Cuba we have more than 200,000 hives and more than 1,800 primary producers,” said the manager.

Regarding the quality of Cuban honeys, Cordero Álvarez recalled that Apicuba recently received the certification of the Integrated Management, Safety, Internal Control and Environment System, which constitutes added value in its purpose of diversifying and expanding its exportable offers.

A unique and very beneficial opportunity for the national economy

For his part, Ariel Balmaseda Santana, president of the Decorarte cooperative, stated: “This is a unique and very beneficial opportunity for the national economy, since it responds to the interest of the country’s top management to promote exports and link all forms productive in pursuit of national development ».

Balmaseda Santana said that the CNA Decorarte stands out in the business area of ​​the island for being one of the few Cuban non-state entities to have an Integrated Quality and Environmental Management System, based on the Cuban Standard ISO 9001: 2015 and the Cuban Standard ISO 14001: 2015.

Marco Heinrich, representative of the German company Profümed, participated in the press conference, assuring that the German entity is ready to start buying and distributing in the German and European market the products derived from this union.

(C) Cuba TV, Cuban state owned media.
[1] Url: https://www.canalcaribe.icrt.cu/en/gabi-sofi-and-apicuba-establish-a-strategic-alliance-for-export/

via Magical.Fish news feeds:
gopher://magical.fish/1/feeds/news/cubatv/