(C) Common Dreams
This story was originally published by Common Dreams and is unaltered.
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The Real Reason for Zohran’s Success Should Rattle National Democrats [1]
['Greg Sargent', 'Malcolm Ferguson', 'Edith Olmsted', 'Jeffrey Sonnenfeld', 'Steven Tian', 'Stephen Henriques', 'Alex Shephard', 'Michael Tomasky', 'Jason Linkins']
Date: 2025-07-28
Whatever happens in the mayoral race, Mamdani is already making a major contribution to a huge debate among national Democrats: over how to compete digitally in the age of Donald Trump. Much of this debate has turned on how to use paid digital spots in nontraditional ways and how to empower influential “Joe Rogan of the left” podcasters—or some other similar network—to achieve the penetration into the culture that matches whatever it is Trump achieved, which is elusive and hard to define.
But the Mamdani campaign seems to be achieving a version of this penetration with unpaid social media videos that communicate directly with voters. The goal is to achieve a kind of Trumpian ubiquity: Andrew Epstein, the campaign’s creative director, says it’s designed to ensure that if you are “on your phone,” you are “going to see Zohran.”
Internal campaign data on the reach of Mamdani videos—provided at my request—illustrates the point. All these went up after Mamdani won the Democratic primary by 12 points several weeks ago:
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[1] Url:
https://newrepublic.com/article/198482/zohran-mamdani-success-rattle-national-democrats
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