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Shoppers will pay more for bananas, coffee and toilet paper because of tariffs, trade group says [1]

['Amelia Lucas']

Date: 2025-04-03

Shoppers will likely pay more for coffee, bananas, vanilla and toilet paper over the coming weeks as the Trump administration's new tariffs go into effect.

The U.S. plans to hike tariff rates on goods imported from more than 180 countries and territories in the hopes of bringing jobs back stateside. However, some "critical" ingredients and materials found in food, drinks and goods used daily by U.S. consumers are not available domestically, according to the Consumer Brands Association, an industry trade group that represents Coca-Cola , Procter & Gamble , Target and other consumer giants.

"However well intended, the success of the President's America First Trade Policy, must recognize the U.S. companies that are already doing it the right way but depend on imports for specific ingredients and inputs that cannot be sourced domestically," Tom Madrecki, vice president of supply chain resiliency for the CBA, said in a statement. "Reciprocal tariffs that do not reflect ingredient and input availability concerns will inevitably raise costs, limit consumer access to affordable products and unintentionally harm iconic American manufacturers."

On CNBC's "Squawk Box" on Thursday morning, Commerce Secretary Howard Lutnick brushed off the idea that countries could win exemptions for specific goods. But the CBA is seeking exemptions for key ingredients and materials slapped with tariffs to keep prices down for its members and their customers.

For one, the U.S. climate limits the production of some staples of the U.S. diet, such as coffee, cocoa and tropical fruits, according to the CBA. The U.S. was the top global importer of bananas in 2023, based on Observatory of Economic Complexity data. Nearly 40% of those bananas came from Guatemala, which will face a 10% tariff on goods exported to the U.S.

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[1] Url: https://www.cnbc.com/2025/04/03/trump-tariffs-banana-coffee-toilet-paper-prices-could-rise.html

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