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Tesla’s European Sales Drop in January After Elon Musk Disrupts Politics [1]

['Melissa Eddy', 'More About Melissa Eddy']

Date: 2025-02-05

Tesla’s sales in Germany plunged 59 percent in January, the month when Elon Musk, the company’s chief executive and a close adviser to President Trump, chided Germans for focusing too much on “past guilt” for Nazi-era crimes and urged voters to support a nationalist party in the country’s general election.

As Mr. Musk has been intent on slashing the U.S. budget through an initiative he calls the Department of Government Efficiency, the electric vehicle company he runs has been steadily losing market share across Europe.

The automaker’s sales were down in the three largest European markets for electric cars in January.

In Germany, home to Tesla’s only factory in Europe, only 1,277 new Tesla vehicles were registered in the month, the German Federal Motor Transport Authority reported on Wednesday. German consumers turned instead to domestic and Chinese automakers for electric cars, which recorded a 54 percent increase in demand in January.

Tesla’s sales plummeted 63 percent in France in January from a year earlier, and 12 percent in Britain, where Mr. Musk riled Prime Minister Keir Starmer through inflammatory social media posts.

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[1] Url: https://www.nytimes.com/2025/02/05/business/tesla-germany-elon-musk.html

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