(C) Common Dreams
This story was originally published by Common Dreams and is unaltered.
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A Consumer Who Uses Shopping to Try to Alter Many Corporate Policies [1]
['Barry Meier']
Date: 1991-03-02
Consumer advocacy has its personal limits, and three years ago Alice Tepper Marlin found one of hers. Her daughter insisted on eating Skippy brand peanut butter. But Ms. Tepper Marlin's book, "Shopping for a Better World" said that Skippy was a politically incorrect choice.
"At that time Skippy was still doing business in South Africa," said Ms. Tepper Marlin. "We rated Jif higher, but my daughter won't eat it."
Skippy's corporate parent, CPC International no longer does business in South Africa. Her daughter's peanut butter obsession has waned. But Ms. Tepper Marlin remains committed to changing the behavior of companies by using pocketbook politics.
As a result, she has also helped to spawn an era of what might be called socially conscious shopping. The ethos of the book (Ballantine, $5.95), of which Ms. Tepper Marlin is an author, is now mirrored in a rash of books. And corporate America has taken notice, wrapping itself in the "green" marketing movement, a development Ms. Tepper Marlin views with both excitement and unease.
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[1] Url:
https://www.nytimes.com/1991/03/02/news/a-consumer-who-uses-shopping-to-try-to-alter-many-corporate-policies.html
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