(C) Common Dreams
This story was originally published by Common Dreams and is unaltered.
. . . . . . . . . .



In less than a month, Elon Musk has driven away half of Twitter’s top 100 advertisers [1]

['Written By', 'Research Contributions From']

Date: 2023-01

In recent weeks, 50 of the top 100 advertisers have either announced or seemingly stopped advertising on Twitter. These advertisers have accounted for nearly $2 billion in spending on the platform since 2020, and over $750 million in advertising in 2022 alone.

In addition to advertisers that have seemingly stopped all advertising on Twitter as of November 21, there are an additional seven advertisers which appear to be slowing the rate of their advertising on the platform to almost nothing. Since 2020, these seven advertisers have accounted for over $255 million in spending on Twitter, and nearly $118 million in advertising in 2022.

[END]
---
[1] Url: https://www.mediamatters.org/elon-musk/less-month-elon-musk-has-driven-away-half-twitters-top-100-advertisers

Published and (C) by Common Dreams
Content appears here under this condition or license: Creative Commons CC BY-NC-ND 3.0..

via Magical.Fish Gopher News Feeds:
gopher://magical.fish/1/feeds/news/commondreams/

You are viewing proxied material from magical.fish. The copyright of proxied material belongs to its original authors. Any comments or complaints in relation to proxied material should be directed to the original authors of the content concerned. Please see the disclaimer for more details.