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Self-parody alert: Montblanc spent millions on a film that markets nothing [1]

['Jason Weisberger']

Date: 2025-09-10

I watched this ad and came away with no understanding of why I'd want to switch from Parker to Montblanc.

This very expensive self-parody does not build brand value or market anything to us. My best guess would be that someone at Montblanc is a very big Wes Anderson fan and signed a blanc check. I suppose I should disclose that, although I own two Montblanc pens, I far prefer my Parker Duofold.

Here is another luxury brand's ad, Porsche, with a whole lot less talking, but it gets the point across far better:

Previously:

• Disposable Pilot Varsity fountain pens

• I love Pilot Varsity disposable fountain pens

• This affordable Kaweco fountain pen is a pleasure to use

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[1] Url: https://boingboing.net/2025/09/10/self-parody-alert-montblanc-spent-millions-on-a-film-that-markets-nothing.html

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