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Watch the Twix ad that Britain just banned [1]
['Rob Beschizza']
Date: 2025-06-11
A television commercial for Twix chocolate bars was banned in Britain after regulators held that its depiction of a car chase "encouraged" unsafe driving. The ad shows a Twix-eating driver recklessly chasing another car and crashing so that the two caramel-colored vehicles end up sandwiched, like a Twix bar.
"Five complaints issued against the advert said it encouraged dangerous driving and was irresponsible," reported the BBC. The depiction of 1970s muscle cars racing in a presumptively American desert "appeared likely to breach the legal requirements of the Highway Code."
Mars-Wrigley, who own Twix, argued that the ad had a "cinematic presentation" and was set in a "world that was absurd, fantastical and removed from reality", which Clearcast, the non-governmental organisation that approves adverts before broadcast, echoed.
Such a silly thing to snitch to nanny about! Everything they ban goes viral. It's a clockwork example of the Streisand Effect, of witless censorship undermining itself. The outcome is at least a net positive: lots of free international coverage for British cuisine.
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