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How fast food drive-thrus manipulate your mind and wallet [1]

['Jason Weisberger']

Date: 2025-06-02

From layout choices to advanced algorithms, this video shares the secrets of drive-thru science.

There should be no surprise that chain restaurants have invested a significant amount in drive-thru architecture, design, and marketing to maximize the use of space, sell more, and reduce costs. A friend recently introduced me to the world of fast food ordering via app, and it quickly became apparent that eliminating the costs of order taking and cash register operation is a massive boon to the operator.

Previously:

• McDonalds identifies 'fresh slivered onions' and beef patties in E. Coli outbreak as dozens now reported sick

• McDonald's turns dystopian death game into Happy Meal

• On the joys of pairing champagne with McDonalds'

• McDonald's Quarter Pounder kills one, sends ten more to the hospital

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[1] Url: https://boingboing.net/2025/06/02/how-fast-food-drive-thrus-manipulate-your-mind-and-wallet.html

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