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Wall Street journal reveals Twitter's decline [1]
['Mark Frauenfelder']
Date: 2023-10-27
Twitter owner Elon Musk and his stalwart CEO, Linda Yaccarino, have been sharing rosy news about the platform recently. Musk is very excited about the rise in "user-seconds," one of the few metrics that doesn't make Twitter look like a sewer pipe clogged with a fatberg. And Yaccarino boasts that 90% of Twitter's advertisers, who had previously fled when Twitter became a hangout for incels using Pepe dressed as an SS officer as their profile picture, have now returned.
But The Wall Street Journal today published a slew of data that goes against Musk and Yaccarino's dubious boosterism. "Third-party data are less optimistic," it reports. "X's daily active users via mobile apps dropped by 16% in September compared with the month Musk took over, according to an analysis by research firm Sensor Tower."
And U.S. ad spending has dropped 54% over the last year, a number that looks even worse when compared to other social media platforms that saw increases in U.S. ad revenue over the same period, like Meta (2%), Pinterest (9%), Reddit (21%), and TikTok (72%). (That last figure explains why Musk is feigning concern that TikTok is "destroying civilization.")
The WSJ did find two metrics on the rise – increases in the number of tweets Musk writes and the views of his tweets:
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[1] Url:
https://boingboing.net/2023/10/27/wsj-charts-show-twitters-steep-decline-in-users-and-revenue.html
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