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Apple relents; Twitter is now X in the app store [1]

['Jason Weisberger']

Date: 2023-07-31

Apple has either given a one-time exception or just changed the '2-letters or more' naming rule for the app store. A search for Twitter now shows "X" as your option.

Long ago, I worked for Cable and Wireless, a very large international telecom, that had just bought the assets of Exodus, a failed data center company, out of bankruptcy. The company held a "brand study" conducted by an outside consulting firm that was a giant rip-off, and somehow, the combined business became "Exodus: a Cable and Wireless Company." Leveraging a reputation for miserable mismanagement, and that of a bumbling global telecom. The business paid over one million dollars for that fantastic advice. Musk did this for free. Must be a genius.

Ars Technica:

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[1] Url: https://boingboing.net/2023/07/31/apple-relents-twitter-is-now-x-in-the-app-store.html

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