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Check out the amazing Swatch collection of Esther Montagner [1]

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Date: 2023-07-06

While corporate funded creative collaborations are a dime a dozen, it's easy to forget a time, in the not so distant past, where one very cool watch company set the standard by making countless creative editions with some of the most amazing minds of the era. And it was this very specific brand of watches, that inspired me as an artist to aim for that pop culture level of output, at the same level Keith Haring did with his iconic Pop-Shop store in NYC.

And of course, I am speaking of Swatch, which if like me, you were quite obsessed with in a previous life. And if you were, you absolutely have to dig into this treasure trove of an auction, which will blow your fucking mind with editions you likely had no idea about, or only vaguely recollect. To see them all today, is truly inspiring.



From the website:

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[1] Url: https://boingboing.net/2023/07/06/check-out-the-amazing-swatch-collection-of-esther-montagner.html

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