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Meta moment: A Barbie line inspired by Greta Gerwig's 'Barbie' [1]

['Rusty Blazenhoff']

Date: 2023-06-05

Is this art imitating art imitating art? Mattel is taking meta to a whole new level with its newly announced line of Barbie dolls and accessories based on the upcoming Barbie film. The collection, which promises "Barbiecore" and "Ken-ergy" vibes, mirrors the styles sported by Barbie, Ken, and other new characters in their cinematic adventure through Barbie Land and beyond.

Beyond the dolls themselves, the line notably includes a scaled-down version of Barbie's movie-famous DreamHouse and a hot pink RC Corvette from Hot Wheels. Mattel is also offering a Barbie UNO deck and Little People figures.

Barbie opens July 21 in theaters.

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[1] Url: https://boingboing.net/2023/06/05/meta-moment-a-barbie-line-inspired-by-greta-gerwigs-barbie.html

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