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Libresse plagiarizes cartoonist Gemma Correll in international ad campaign [1]

['Ruben Bolling']

Date: 2023-05-10

Gemma Correll creates very funny and very appealing comics, so of course huge multi-national companies would like very much to steal them. Last week, she wrote on Twitter that global intimate care brand Libresse, aka @YoAmoNosotras, took one of her comics and made its own versions to promote themselves.

Libresse is part of @essity – according to wikipedia, their net sales in 2019 amounted to EUR 12.2 billion. They can afford to pay artists but instead chose to steal my artwork. — Gemma Correll (@gemmacorrell) May 3, 2023

Libresse is a brand of the Swedish company Essity, operating under a number of names in local markets. Essity has a very convenient page for contacting them with any message you wish.

Here is the very good original comic, reprinted here with the permission of Gemma.

Libresse: PAY GEMMA!

Gemma Correll's website is here. I recommend that you visit!

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[1] Url: https://boingboing.net/2023/05/10/libresse-plagiarizes-cartoonist-gemma-correll-in-international-ad-campaign.html

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