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Mortal Kombat 11, which costs $50, now has in-game advertisements [1]

['Grant St. Clair']

Date: 2023-05-08

Product placement in games is nothing new – Solid Snake has been conspicuously showing off his iPod since 2008, after all. Warner Brothers has decided to take this another step, though, by inserting advertisements for their "give a transphobe $60" simulator Hogwarts Legacy into their only slightly less controversial Mortal Kombat 11. The ad is plastered over the main menu and even includes a helpful hyperlink to take you right to the store page.

As if microtransactions weren't enough – Mortal Kombat 11 was specifically lambasted for that at launch – it seems publishers are now working mobile game-style ads into full-fledged full-price releases. Personally, I can't wait to have to watch 30-second ads in between matches in Mortal Kombat 12.

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[1] Url: https://boingboing.net/2023/05/08/mortal-kombat-11-which-costs-50-now-has-in-game-advertisements.html

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