(C) BoingBoing
This story was originally published by BoingBoing and is unaltered.
. . . . . . . . . .



Bizarre lipstick TV commercial from 1964 [1]

['Mark Frauenfelder']

Date: 2023-01-24

This weird TV spot for Fantastik lipstick from 1964 is a masterclass in how to reinforce the notion that women should be just pretty things for men to gawk at.

In the commercial, we see a man and a woman sitting in an elegant restaurant. The man ignores his date to ogle a woman across the room as she seductively applies lipstick. The woman, in turn, stares back at the man, licking her lips in a suggestive manner, emphasizing her role as a sexual object. The man's dinner date, feeling ignored, also applies lipstick in a seductive manner to distract him from the other woman, fulfilling her womanly duty to compete for male attention.

The voiceover promotes the lipstick's unique features: creamy, longer, stronger, and long-lasting.

What could it mean?

[END]
---
[1] Url: https://boingboing.net/2023/01/24/bizarre-lipstick-tv-commercial-from-1964.html

Published and (C) by BoingBoing
Content appears here under this condition or license: Creative Commons BY-NC-SA 3.0.

via Magical.Fish Gopher News Feeds:
gopher://magical.fish/1/feeds/news/boingboing/

You are viewing proxied material from magical.fish. The copyright of proxied material belongs to its original authors. Any comments or complaints in relation to proxied material should be directed to the original authors of the content concerned. Please see the disclaimer for more details.