(C) BoingBoing
Author Name: BoingBoing
This story was originally published on Boingboing.net. [1]
License: CC-BY-NC-SA 3.0.[2]


Papyrus typeface absent in Avatar 2 trailer

2022-05-09 00:00:00

Avatar is still by some measures the most successful movie in history, for all anyone remembers of it. You can refresh your memory with the sequel's trailer, which finally landed online today, as it's not obviously different from the original—if anything, it appears to focus even more on first film's "Kevin Costner in dreadlocks drops acid listening to Pure Moods" vibe. But one thing has changed: they've replaced the typeface famously used for the logo. Papyrus is gone.

Described as the second-most hated font in the world, Papyrus is more often found on inkjet-printed restaurant menus and Christian-school textbooks about bible times. What was it doing on one of Hollywood's most expensive and elaborate CG epics?

John Roshell designed the replacement: "Yep, I created the new Avatar font."
[END]

[1] URL: https://boingboing.net/2022/05/09/papyrus-typeface-absent-in-avatar-2-trailer.html
[2] URL: https://creativecommons.org/licenses/by-nc-sa/3.0/deed.en_US

BoingBoing via Magical.Fish Gopher News Feeds:
gopher://magical.fish/1/feeds/news/rferl/

You are viewing proxied material from magical.fish. The copyright of proxied material belongs to its original authors. Any comments or complaints in relation to proxied material should be directed to the original authors of the content concerned. Please see the disclaimer for more details.