(C) BoingBoing
Author Name: BoingBoing
This story was originally published on Boingboing.net. [1]
License: CC-BY-NC-SA 3.0.[2]
The official pet rock care guide
2021-12-30 00:00:00
As Gary Dahl sat at a bar with friends who kept complaining about their pets, he realized that the perfect pet was a rock. He crafted fit-for-pet packaging (complete with straw and breathing holes) and the anthropomorphized rocks hit shelves in 1975 with a $4 price tag. Thanks to good luck and great marketing, the short-lived fat made Dahl a millionaire.
Time magazine called the novelty "1% product and 99% marketing genius."
The 1975 pet rock care guide is immortalized on the Internet Archive. It details all sorts of tricks like ROLL OVER (best performed at the top of a hill), PLAY DEAD, and SIT. Here are some other highlights.
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