(C) BoingBoing
Author Name: BoingBoing
This story was originally published on Boingboing.net. [1]
License: CC-BY-NC-SA 3.0.[2]


How the Great British Bake-Off was fastidiously retitled in the U.S. to avoid Pillsbury's trademark on "Bake-Off" here.

2021-12-27 00:00:00

They reshot and edited scenes for the U.S. market, and even used CG to make the etched-glass award say "Baking Show" instead of "Bake-off" in those scenes where it appears. Captain Disillusion shows how it was done. The real magic was lavishing so much money to edit such a traditionally cheap and unremarkable British game show award in the first place.

And in perfect American form, it's all to avoid a trademark on a commonplace term that should never have been assigned!
[END]

[1] URL: https://boingboing.net/2021/12/27/how-the-great-british-bake-off-was-fastidiously-retitled-in-the-u-s-to-avoid-pillsburys-trademark-on-bake-off-here.html
[2] URL: https://creativecommons.org/licenses/by-nc-sa/3.0/deed.en_US

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