(C) BoingBoing
Author Name: BoingBoing
This story was originally published on Boingboing.net. [1]
License: CC-BY-NC-SA 3.0.[2]


How this normal guy got an "influencer meal" at a convenience store chain

2021-11-30 00:00:00

A man put a comically large cardboard cutout of himself in a convenience store, documented the experience for TikTok, and wound up with a full-blown partnership with the Kum & Go chain. The project is by Kyle Scheele, a "professional internet goofball" who enjoys "making things that live at the intersection of humor and heart." His centaur bike made it to BoingBoing a few months ago.

The video got traction on TikTok almost immediately, and it currently has over 28 million views (a lot, even by TikTok standards). Scheele then revealed a bona fide "Kyle Scheele meal" at Kum&Go consisting of a "pizza sandwich" and 12-oz Red Bull. His TikTok followers flocked to the midwestern chain.

The story lost a bit of its charm when reports came out that Kum & Go's marketing team had paid Scheele to orchestrate the stunt. Following reports in AdWeek and PRWeek, Scheele apologized for not revealing that Kum&Go had been in on the prank from the beginning.

The prank might be fake, but that doesn't mean it can't be funny. Regardless of Scheele's motivation, I can't help but chuckle at the video of him walking past unsuspecting convenience store workers with a massive cutout of himself playing a pizza-shaped guitar.
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[1] URL: https://boingboing.net/2021/11/30/how-this-normal-guy-got-an-influencer-meal-at-a-convenience-store-chain.html
[2] URL: https://creativecommons.org/licenses/by-nc-sa/3.0/us/

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