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Facebook initiative to present pro-Facebook news items

2021-09-22 00:00:00

As Facebook faces relentless PR crises (privacy, misinformation, Russian interference, hate speech, monopolization, etc), it plans to promote positive stories about Facebook in its users' news feeds.

The initiative, code-named Project Amplify, aims to improve the company's image among its users. When it was created in an internal January meeting, it reportedly surprised some executives. Still, Mark Zuckerberg signed off on the plan last month. The New York Times:
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