Author Name: BoingBoing
       This story was originally published on Boingboing.net. [1]
       License: CC-BY-NC-SA 3.0.


Prize £15,000 "solid gold" beer can turns out to be £500 gold-plated beer can
Date: 2021-06-29 00:00:00

Scottish beer company Brewdog drummed up sales by promising that there were ten "solid gold" beer cans each worth £15,000 lurking in cases somewhere out there. After consulting jewellers, however, several "winners" found to their dismay that the cars are merely gold-plated and worth only £500, a thirtieth of what Brewdog claims. Brewdog says it "stands by the valuation" but has not, of course, offered to meet the valuation. The "winners" have complained to the U.K.'s advertising regulators.

The imbroglio brought more attention to the pub chain's flagging reputation:

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