Author Name: BoingBoing
       This story was originally published on Boingboing.net. [1]
       License: CC-BY-NC-SA 3.0.


Pepsi and Peeps collaborate on Easter sugar shock
Date: 2021-03-25 00:00:00

If your teeth started to hurt for no reason this morning, it might have been caused by the announcement of a collaboration from adorable hell.



Introducing Peeps-flavored Pepsi:





(Photo: Pepsi x Peeps)

Todd Kaplan, Pepsi's VP of Marketing, said "After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola."



Here's my question: Peeps essentially taste like sugar, unless you brûlée them with a torch. So won't this just taste extra-sugary?



Unfortunately, Pepsi x Peeps won't be available on store shelves. You'll have to tweet to win it. These begrudgingly cute cans are limited edition, which is probably a good thing. I hate myself for wanting them.

[1] Url: https://boingboing.net/2021/03/25/pepsi-and-peeps-collaborate-on-easter-sugar-shock.html

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