From: John F. McMullen ([email protected])
Date: Mon, 17 Feb 1992 10:39:11 PST
Subject: File 5--Review of INTERTEK MAGAZINE (Newsbytes Reprint)

REVIEW OF: Intertek

From: Intertek, 325 Elwood Beach #3, Goleta, CA 93117; Telephone:
805 685-6557; Online - [email protected]

Price: Current issue (Volume 3.3) ----  $4.00; Back issues (Volumes
3.1 & 3.2) - $5.00 ea; Subscription (4 issues) - $14,00

PUMA Rating 3.6 on a scale 1=lowest to 4=highest

Reviewed by Newsbytes by Barbara E. McMullen & John F. McMullen

Summary: Intertek is a semi-annual magazine that explores the social,
legal, ethical and technological issues confronting those in the on-line
community..

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REVIEW

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Intertek is a surprisingly professional semi-annual glossy magazine
dealing with issues relating to telecommunications, computer crime
and first amendment concerns. We say "surprisingly professional"
because the editor and publisher, Steve Steinberg, is still an
undergraduate at the University of California, Santa Barbara. The
current issue, Volume 3.3 - Winter 1992, is, in our judgement, of a
quality that one would expect to find in a more commercial
publication.

While the publication has developed a following among those lucky
enough to know of its existence (generally those who have already
been actively interested in the issues dealt with by Intertek), it
does not have the widespread newsstand distribution that it deserves
--although Steinberg informed us that it is distributed in Europe and
should be appearing domestically in Tower Books locations. The only
way, however, at this time to be sure of obtaining a copy is to
subscribe ($14 for 2 years - 4 issues).

After reading every available Intertek (Volumes 3.1, 3.2, & 3.3), we
think that Steinberg has hit on a extremely good pattern in his
production of the publication:
- each issue is narrowly focused on a specific topic (3.1 - "The Hacker
Issue"; 3.2 - "The Ethics Issue"; 3.3 - "Virtual Communities").
- Steinberg has attracted a well-known group of experts who also have
a fine command of language and style top either write specifically
for Intertek or to allow republication of previously material that is
germane to the topic under discussion. The three issues mentioned
include pieces by (or interviews with) John Perry Barlow, Bruce
Sterling, Brenda Laurel, Mitch Kapor, Peter Denning, Katie Hafner,
John Quarterman, Gail Thackeray, John Markoff, and Gordon Meyer. Each
of these writers bring a perspective to the topic that is both well
thought out and well presented.
- Steinberg himself writes well.  He is also skillful enough as an
editor to put together pieces on provocative topics with responses
from knowledgeable individuals on the same topic -- a superior
method in our judgement than publishing the piece in one issue and
the responses in subsequent one, particular when speaking of a
semi-annual publication. An example of this technique is found in
the current issue where Steinberg has written a piece entitled "Bury
Usenet" and packaged it with responses from Mitch Kapor, Electronic
Frontier Foundation co-founder; John S. Quarterman, author of The
Matrix (Digital Press) and publisher of the Matrix News; Peter J.
Denning, computer science chair at George Mason University and
former president of the ACM; and Bruce Sterling, journalist author.

Other articles in the Winter 1992 issue include "Electropolis:
Communication and Community on Internet Relay Chat" by Elizabeth
M. Reid; "Social Organization of the Computer Underground" by
Gordon R. Meyer; "Real World Kerberos: Authentication and Privacy
on a Physically Insecure Network"; and "Mudding: Social Phenomena
in Text-Based Virtual Realities" by Pavel Curtis.
There is also a 3 page section entitled "Newsflash" that does, despite
the difficulties of providing real news in a semi-annual publication,
contain some interesting items that we had not seen elsewhere.

The centerfold of the publication presents a snapshot of both stock
prices in the technology industries and prices of hardware, new and
used. Although the information is dated (almost 2 months old when
we got it), it is presented nicely with graphs and charts and is
accompanied by a short piece by New York Times technology writer
John Markoff. While this two-page section presents nothing that is
really new, Markoff's piece is well-done, the display is attractive and
there are certainly worse things that can be put in a centerfold.

If you have any interest in acquiring a greater understanding of the
issues surrounding global telecommunications (and, in our
judgement, everyone should have such interest - particularly
Newsbytes readers!), Intertek is worth your investment. It is lively,
informative, and well-written. In short, buy the magazine!
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PUMA RATINGS

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PERFORMANCE/PRICE: 4. Intertek sets out to fill a niche not found in
other publications relating to on-line life. Not as folksy as Boardwatch or
as "techie" as 2600, Intertek deals with issues normally only discussed at
conferences like CFP-1 or on an on-line service such as the WELL. In  our
judgement, it fulfills its mission well. At $14, for people with these
interests, it's a bargain.

USEFULNESS: 4. In an informal survey that we did with a number of
readers, the only complaints that we heard were that it should have more
pages or come out more often. That seems to be heady praise from a
demanding group.

MANUAL: N/A

AVAILABILITY: 3. Tough to get if you don't subscribe. You won't find
Intertek in your local B. Dalton or Walden sitting next to Computer
Shopper or Byte. Although the problem is easy to solve by subscribing,
many won't because they haven't actually seen a copy ..  and they'll be
missing out on a good thing.

(Barbara E. McMullen & John F. McMullen/19920218)

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