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=                            Jerry_Mander                            =
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                            Introduction
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Jerry Irwin Mander (May 1, 1936 - April 11, 2023) was an American
activist and author in San Francisco, known for his use of advertising
for progressive and ecological causes and for his 1978 book, 'Four
Arguments for the Elimination of Television'.


                      Early life and education
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Mander was born in the Bronx, New York City, and raised in Yonkers,
one of two children of Harry Mander, a garment worker who later
started a company manufacturing clothing linings, and his wife Eva.
Both of his parents were Jewish immigrants who had left Poland and
Romania, respectively, to escape persecution.

Mander originally aspired to be a professional golfer. He graduated
from Lincoln High School in 1953, and then earned a B.S. in economics
from the Wharton School at the University of Pennsylvania in 1957, and
an M.S. in international economics from Columbia University in 1959.


                               Career
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After working for a short time in public relations for Worthington
Corporation in Newark, New Jersey, in 1960 Mander moved to San
Francisco, where he was hired as a publicist for the San Francisco
International Film Festival. He also co-promoted the psychedelic Trips
Festival in 1966; worked for the modern dancer Anna Halprin,
accompanying her on a European tour as her manager; and with Ernest
Callenbach, founded the first art-house cinema in San Francisco. In
1966, he joined Howard Gossage's advertising agency, which became
Freeman, Mander & Gossage after Mander became a partner. Clients
included the comedy troupes the Committee, for whom Mander ran a
full-page ad in the 'San Francisco Chronicle' announcing a competition
to donate war toys to be air-dropped on the Pentagon, and Firesign
Theater.  After Gossage's death in 1969, the firm broke up and Mander
became independent. He co-founded Public Interest Communications to
assist individuals and nonprofits, then joined the Public Media
Center, where he remained for 20 years as a senior fellow.

In 1966, while at Freeman & Gossage, Mander created an ad campaign
for the Sierra Club that is largely credited with stopping a U.S.
Government plan to dam the Colorado River in the Grand Canyon in order
to raise the level of the river and to generate hydropower. Mander's
newspaper ads, with headlines like "Should We Also Flood the Sistine
Chapel So Tourists Can Get Nearer the Ceiling?" and "Now Only You Can
Save Grand Canyon From Being Flooded ... For Profit", included coupons
for readers to clip and mail to the President and the Secretary of the
Interior. The Sierra Club remained a client; another was Planned
Parenthood, for whom he created a 1985 abortion rights campaign that
also included coupons for readers to mail to officials, in addition to
photos of two women with their accounts of obtaining illegal
abortions, and of a firebombed abortion clinic. His last major
campaign, the 'Turning Point Project' for the Foundation for Deep
Ecology, encompassed 25 weekly full-page ads in the 'New York Times'
on a range of ecological topics. The 'Wall Street Journal' called him
"the Ralph Nader of advertising.

Mander was program director at the Foundation for Deep Ecology, and in
1994 founded the International Forum on Globalization, a
multi-national think tank in counterpoint to the World Trade
Organization and the North American Free Trade Agreement that held
sold-out teach-ins and launched the anti-corporatist movement. He
served as its executive director until 2009, when he became a
Distinguished Fellow. In 2007, he appeared in the documentary film
'What a Way to Go: Life at the End of Empire'.

Mander published eight non-fiction books, the best known being 'Four
Arguments for the Elimination of Television' in 1978, in which he
argued that television paves the way for autocracy by isolating
viewers and dulling their minds. In 2022 he published a memoir through
the prism of his advertising work for transformative causes, '70 Ads
to Save the World'.


                      Personal life and death
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In 1965, Mander married feminist author Anica Vesel. They had two
sons, Kai and Yari. They divorced in 1982; she died in 2002. He
remarried in 1987 to Elizabeth Garsonnin, a filmmaker and colleague at
the Public Media Center, from whom he was also divorced, and in 2009
to Koohan Paik, also a filmmaker. They split their time between his
longtime home in Bolinas, California, and her home in Hawaii.

Mander died at home in Kukuihaele, Hawaii, on April 11, 2023, at the
age of 86. According to family, the cause was prostate cancer.


                               Works
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*'The Great International Paper Airplane Book', with George Dippel and
Howard Gossage (1971)
*'Four Arguments for the Elimination of Television' (1978)
*'In the Absence of the Sacred: The Failure of Technology and the
Survival of the Indian Nations', Sierra Club Books (1991)
*'The Case Against the Global Economy and for a Turn Toward the
Local', with Edward Goldsmith (1996) .
*[https://archive.org/details/Alternatives_to_Economic_Globalization_9781605094090
'Alternatives to Economic Globalization: A Better World Is Possible'],
Contributor, with the International Forum on Globalization
Alternatives Task Force (2004) , .
*'Paradigm Wars: Indigenous Peoples' Resistance to Globalization',
with Victoria Tauli-Corpuz (2006)
*'The Superferry Chronicles: Hawaii’s Uprising Against Militarism,
Commercialism, and the Desecration of the Earth,' with Koohan Paik,
Koa Books (2008)
*'The Capitalism Papers: Fatal Flaws of an Obsolete System' (2012)
*'70 Ads to Change the World: An Illustrated Memoir of Social Change'
(2022)


                              See also
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* Anarcho-primitivism
* Deep ecology


                           External links
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*
*[http://www.ratical.org/ratville/AoS/theSun.html#IV "Bad Magic: The
Failure of Technology"] - An interview with Jerry Mander by Catherine
Ingram from 'The Sun' magazine, November 1991
*[https://scott.london/interviews/mander1.html "The Perils of
Globalization"] - An interview with Jerry Mander by Scott London (from
the radio series 'Insight & Outlook')
*[https://archive.today/20120908003052/http://www.nancho.net/advisors/mander.html
"Nancho Consults Jerry Mander"] - An interview with Jerry Mander by W.
David Kubiak, archived from
[http://www.nancho.net/advisors/mander.html the original] on September
8, 2012
*[http://monthlyreview.org/2012/10/01/privatization-of-consciousness
"Privatization of Consciousness"], an article by Jerry Mander,
'Monthly Review', October 2012


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