WHAT THE  H E L L  DO YOU THINK YOU'RE DOING?

   It should be painfully obvious by now that the world as we know it
won't last too damn much longer.  And what are you doing about it?  Going
to work or school, coming home, goofing around.  What will happen to your
routine when all the shit comes down on us at once?  Don't you feel
responsible for trying to help this endangered planet?
   No?  Good.  The fact is, it's too late.  There isn't a god-damned thing
you as an individual can do about eco-disaster, nuclear death,
overpopulation and so on.  Things are going to Hell on a fast train and
about the only thing you, or anyone else besides the Rockefellers, can do
about it is to just sit back and watch the show.
   But remember - the End of the World may be much worse and take much
longer than you thought.  The mere act of sitting at home watching
everything fall apart on your TV may be too much for even the stoutest
brains to take.  In fact, the more alert and intelligent you are, the
quicker you'll likely be driven to suicide by the sheer hideousness of what
you'll be seing.  WILL YOU BE READY?
   WILL YOU STLL BE SANE ENOUGH TO LAUGH WHEN "THAT WHICH MUST COME TO
PASS," COMES TO PASS?  WILL YOU EVER GET SLACK??
   Study our SubGenius "literature" closely.  Keep it by your toilet and
memorize it.  If you aren't as dense as most people, you'll be quick to
realize that, cheesy scam though it MIGHT WELL BE, the Church of the
SubGenius is just about the only organization around that can help you face
the god-awful facts without some kind of ingratiating, sweetness-and-light,
goody-two-shoes, pollyanna, life-is-a-bowl-of-cherries bullshit.  NOT ONLY
THAT, but the Church of the SubGenius is beyond the shadow of a doubt THE
ONLY TRUE RELIGION.  We perform miracles, answer ANY questions, invoke
demons, and have a direct etheric hotline to the space god JEHOVAH 1
through our infra-psychic trance-babbling Personal Savior, J. R. "BOB"
Dobbs--who is actually a pretty regular guy, just very rich and possessed
by forces greater than Man.
   The SubGenius material has only recently been made public.  This is
your chance to get in on the ground floor of a huge, lucrative cult--NOW,
while the rates are low, so that you will not only receive the immediate
benefits listed on our Application Coupon, but will also be eligible for
all the $$$, weird sex, drugs, and sheer POWER OVER OTHERS that go with
high-ranking membership in what will probably sweep this unkempt planet in
an unstoppable wave of cynical, dangerous power plays, insanely morbid
truths and panhandling, zombie-like teenage "followers."

   For the sake of what little you still hold dear, we urge you to submit
this application so that we may determine if you are worthy to receive the
closest thing to salvation you'll ever get a whiff of.

            (If you are rich, your money can buy you your own
          personal Church and Congregation.  Write for details.)

        "Researching the Public's Fear of the Unknown Since 1953!"

          T H E   C H U R C H   O F   T H E   S U B G E N I U S (TM)
                    P.O. Box 140306, Dallas, TX 75214
___________________________________________________________________________

APPLICATION COUPON AND ORDER FORM              Sign Up Now and SAVE $5,000!
To the Sacred Scribe of the FisTemple Lodge of the Church of the Subgenius:
P.O. Box 140306, Dallas, TX 75214, U.S.A.

   I have___ have not___ completed the Application Questionnaire and, if I
am found worthy, or even if I am not, I will henceforth consider myself a
SubGenius or something like one, such as (fill in if applicble):

___ $20 for CHURCH MEMBERSHIP & ORDAINMENT
   Includes STARK FIST subscription, Pamphlet #1, Catalog, Membership
   Credentials, orientation materials, posters, documents, stickers,
   charts, and such privileges which befit priesthood in a secret society
   of this scope.  Includes wallet-sized MEMBERSHIP CARD making you an
   Ordained SubGenius Minister.  !!! This is the only way to get on the
   permanent mailing list and pierce the shround of secrecy which
   insulates the cult !!!

___ $1 for THE SUBGENIUS CATALOG
   Books, posters, MEDIA BARRAGE CASSETTE TAPES BEYOND BELIEF, bumper
   stickers, buttons, T-shirts, gizmos, leaflets.  Very detailed, a laff-
   'n-salvation riot in its own right.

___ $3 for SAMPLE STARK FIST OF REMOVAL Magazine
   With Facts about Dobbs, Other Mutants, Prescriptures, comics pages,
   letters, instructions, interviews, dating service, etc.  Takes weeks to
   read.

___ $1 each for SUBGENIUS PAMPHLET #1
   ("The World Ends Tomorrow and You MAY DIE")  the one 16-page power-
   packed publication that started it all.  So dense with information that
   many persons have gotten lost in it FOREVER.  Superb introductory
   propaganda and excellent for just leaving randomly in laudromats,
   restrooms, etc.  INSTANT SALVATION FOR ONLY ONE DOLLAR!

___ $8 each for CASSETTE TAPES
   90 Min. each -- stereo -- color.  The MEDIA BARRAGE TAPES, as heard on
   radio.  "Bob" speaks through his Ministers; he speaks to YOU.
   Documentary/propagandoid Lessons and Revelations far beyond any present
   medium .. a TOTALLY NEW GENRE.  Good for over 75 close listenings.
   Fast-paced, dense with shocking juxtapositions, special effects.  Makes
   New Wave even older than it is.  Unbelievable sequences from  1) THE
   REAL WORLD (radio, TV, insane preachers, weird cults),  2) THE LIVE
   CHURCHES OF THE SUBGENIUS (excerpts from SubGenius radio and TV
   interviews, sacred trace spouting, revivals, Doktormusick, songs,
   chants, rants, and preaching), and  3) LURID ENTERTAINMENT (choice
   clips from horror, porn, bulldada films).  Savage; joyful; monstrous.
   Useful for seductions.
     "From a radio standpoint, it's up there with Firesign Theater, Lenny
   Bruce, Monty Python, Ken Nordine, and The Shaggs.  And Jean Shepherd.
   And Norman Vincent Peale.  And ... yes, Dobbs has forever entered our
   lives and language." -- Irwin Chusid
   BRAND NEW TAPES! BEST YET!
 ___ 10: "REPENT!" (The Conspiracy)
 ___ 11: "SHUT UP, PINK BOY" (Aliens + Nukes)
 ___ 12: "SLACK!" + Best SubGenius Radio

___ $11.00 THE BOOK OF THE SUBGENIUS         (Ask for it at any bookstore.)
   Published by McGraw-Hill.  200 pages, 8.5x11 large softbound Horror
   Bible.  After this, you'll never have to read another book as long as
   you live.  Contains all answers to everything, plus profuse
   illustrations and diagrams.  Encompasses life of "Bob," entire past and
   future history of Earth, and all instructions you'll ever need for
   success, happiness, and psychic wealth in The End Times.  BEYOND "HIP"
   OR "FUNNY;" the "Sistine Chapel" of the 20th Century.

___ $1.00 STICKERS
   Hundreds of little lick-n-stick SubGenius ads and mysterious
   statements.  "Drive your hometown insane."  Great for envelopes, toilet
   walls, etc.

TOTAL ENCLOSED: _________________________
All prices include postage. Outside USA - ADD $2

                      Caution! Warning! Disclaimer!

   Because the SubGenius inner mysteries, dark rites, abhorrent rituals,
loathsome secrets and repugnant initiations reach into the so-called "evil"
and "conspiratorial" realms as well as the ordinary, unforbidden sciences
and magicks, they must never be allowed to fall into the wrong hands.
There are some things Man was not meant to own, especially Regular Man;
while the use of SubGenius concepts and tools may be informative, amusing,
and effective in gaining Something for Nothing, THEY ARE NOT TOYS.
   I therefore swear that I am at least 18 years of age and, furthermore,
that I will keep private all reading matter, taped discourses, graven
images, and other cult secrets.  If I do not uphold this ancient trust I am
prepared to meet the Stark Fist of Removal.

              SIGNED: ____________________________________________________
                                 PRINT YOUR NAME AND MAILING ADDRESS:
      MAIL TODAY!
No obligation. No Salesmen.       Name(s):

The Church of the SubGenius       Address:
    P.O. Box 140306
   Dallas, TX 75214              City-State and Zip:
         USA
                                 Make check or money order to: The
                                 SubGenius Foundation, Inc.  Money
                                 back if not satisfied.
___________________________________________________________________________

         The Church of the SubGenius  APPLICATION QUESTIONNAIRE

Don't spend too long on any one question, and don't answer any if you
think they're in bad taste, which they may indeed be.  Use a seperate page
if necessary.  Or else just blow off this whole questionnaire.  (Watch the
Newsletter for compiled results.  Don't worry -- your name won't be used.)

Have you been getting any lately?      How are you?

Age:     Sex:      Color of skin, if any:

Occupation:                                      Monthly Earnings:

Childhood Religion:                    Previous Mystic Groups:

Name a couple of your favorite types or creators of:
MOVIES, TV:                                           MUSIC:

BOOKS:                                                MAGS:

Other favorite things, hobbies:

Somewhere on this sheet, draw a simple pic of you, God, and your ego.

When you die, where will you go?

By what means would you most like to die?

How and when, if ever, do you think the world will "end" or change
drastically?

The future will be   fun   not so fun   pretty much like it is now.

Name the three most fearsome things you think face the U.S.:

Describe yourself in a few carefully chosen words:

Current Short Duration Personal Saviors, if any:

What makes you think you're a SubGenius, huh? What's the deal here? Just
what do you have to say for yourself?

                           YES or NO Questions
       Simply put a Y or N after each question, or SO for 'sort of'

Do you sometimes look back at yourself 3 or 4 years ago and think, "God,
what a jerk?"
Do you hear voices muttering in your head, faint and indistinct?
Do you use credit cards irresponsibly in hopes of later payment?
Do you get messages from space beamed into your skull?
Are you a 'packrat,' do you hoard material goods you'll probably never use?
Do you enjoy filing, stacking, resorting them?
Would you love to go looting during a riot?
Do you worry about your brain?
Do you dream of controlling the world?
When you were a child, did you torture small animals and bugs?
Do you find it utterly impossible to comprehend the opposite sex?
Do you get psychosomatic headaches?
Does your temper stay dormant most of the time, only to suddenly explode
into quasi-insane rage?
Do you like to drive fast as hell, with your car stereo cranked up all the
way?
Do you often 'tune out' the world while concentrating?
Do you feel you "march to the beat of a drunken drummer?"
Do you forget where you just put things?
Do you catch yourself shooting off at the mouth?
Do you sometimes want to fire a dear rifle into your TV?
Do you often lie when the truth would suffice?
D you blurt out well-meant but uncouth statements and then immediately
regret it?
Do you sometimes smash the shit out of your finger when using a hammer?
Do you have spells during which you are pissed off or depressed for what
you later decide was no good reason?
Would you really rather sit around and watch TV than go out?
Do you deliberately work at an honest but menial job, even though you could
be making big $$$ as an ass-kissing executive?
Do you look down on those who would rather do idiot labor or go on the dole
than try to achieve, as you have done?
Are you fairly well assured that you're smarter than teh average gazooba?
Do you get fixated on one amusing little activity and then 'go at it,' day
and night?   Are you scientific rather than superstitious?
Do you avoid looking too closely at beautiful 13 year old girls?   Boys?
When you get impatient with an inanimate object, do you tear it all to
shit?
At night at home alone, are you sometimes convinced that Charles Manson is
in your closet?
Do you instinctively imitate dialects and mannerisms when describing a
scene?
Do certain textures or noises make your skin crawl?
Do you often stay up all night?
Does money 'burn a hole in your pocket?'
Does everything seem a little unreal to you?
Do you have certain secrets that no one else knows?
Have you ever had a psychic experience?   Seen a UFO?
Do you let jobs stack up, rationalizing that you work better under
pressure?
Does disorder in your work area drive you nuts?
Do you spout broad generalizations on subjects about which you know little
or nothing?
Do you find human folly amusing?   Do you live in your own little world?
Do you like to go out at night with friends, being rowdy and disturbing the
peace, drinking and terrorizing citizens?
Do you get all cranked up and make elaborate plans that will never come off
in a million years?
Do you always need to fart during the most solemn occasions?
When you see someone in pain or discomfort do you laugh, or want to?
Married?   Divorced?   Do you have enough Slack?
Do you recognize the necessity for law and order?
Do you like your job/school/chores?   Paid enough?
In general, do you really give a shit?
Do you read much?   Watch the news much?
Do you compulsively read any inane thing (labels, ads) that happens to be
within vision?
Do you sometimes get the impression that EVERYBODY of the opposite (or
otherwise desired) sex is repulsed by you?
If we invaded little countries or fought Russian with N-bombs, would you
coddle draft dodgers?   Would you get the fuck out of the country?
Do people consider you odd?
Do you have different personalities according to who you're talking to?
Do you sometimes make faces, sing, twitch, etc. for no sane reason?
Would you just as soon let others make the tedious decisions?
Do you behave differently with family than with friends?
Does everything always take twice as long and cost twice as much as you
thought it would?  Are you always late?
Do you easily 'blow things off' and procrastinate?
Is today's youth more fucked up than the previous generation?
Do you clown around a lot?   Do your face and voice change grotesquely when
you get excited?
Do you ignore your health for long periods?   Do you sometimes get all
'spaced out' and 'dingy' for no apparent reason?
Do you feel paranoia about people watching you and laughing at you?
Do you ever dream you are in elementary school, and you suddenly notice you
are wearing no pants?
When you were a little kid, if you tapped the left side of your chair a few
times, did you then feel compelled to tap the right side of your chair an
exactly equal number of times?
Do you sometimes go out beating up strangers?
Do you occasionally shoplift 'in revenge?'   Do you go on drug binges
occasionally?   Are you more or less cheerful around others?
Do you sometimes think you should 'quit?'
Do you or did you do lousy things to your elders, just to bug them?
Every now and then, do you tie up blind amputee women and indulge in mud
sports, canings, and Tasmanian Culture?
Do you have an phobias, fears, compulsions?
Do you sometimes dwell morbidly on things like sickness, world problems,
death, drugs, pain, perversion?
Are you even slightly sick in the head?
Do you sometimes fret irrationally over friends and loved ones?
Do you actually FEAR "Bob" at times?
Do you figure there's a big depression on the way?
Do you think the aliens will stop us from destroying ourselfs?
Do you often dream about a post-holocaust world in which you are top
caveman?  Have you lost pretty much ALL faith in the government?
Do you bite into an apple and then worry about the weird, chemical taste on
the skin?   Do you use our nation's President as a scapegoat?
Do you think justice can be 'bought?'   Do you instinctively feel that all
public figures are liars?   Do you automatically dislike members of strange
religious cults?
When you get home from work, would you just as soon watch some cheap,
stupid entertainment as more educational fare?
Do certain 'types' of people get under your skin?
Does it irritate the hell out of you to see writers use cliches?
Do you fall madly in love, ALL THE TIME?

                     CIRCLE THE ANSWERS WHICH APPLY:

Which of the following words describe YOU?
   City person; country person; suburbanite; hetero, homo, bi, omni-, or
a-sexual; "good;" "bad;" sensitive; tough; frustrated; satisfied; athletic;
healthy; ill; wimp; sane; half-cocked; insane; absent-minded; alert;
friendly; cagey; sullen; antisocial; goofy; a funny person in conversation;
tired; energetic; nervous; loose; lively; a wallflower; quiet; loud; blue
collar; white collar; no collar; talented; untalented; intellectual;
no-bullshit; moody; weird; normal; depressed; manic; neurotic; psychotic;
renegade; aggressive; subdued; nice; grouchy; optimistic; cynical;
pessimistic; smart; stupid; in-between; genius; crafty; shitty; nowhere;
rich; middle-class; poor; handicapped; macho; educated; uneducated;
overeducated; and finally, are you an EMERGENTILE, a REWARDIAN, or merely a
MEDIOCRETIN?

Which of the following 'phenomena' do you more or less believe in?
   UFOs; astrology; telepathy; precognition; telekinesis; psychic healing;
pyramid power; ancient astronauts; 'ghosts;' trance revelations; Atlantis/
Mu/etc.; Bigfoot-type creatures; the Loch Ness monster; none above;
OTHERS:

The world condition these days is:   bad; good; funny; as expected.

Right now, you would like to have more:
   Time; money; friends; sex; alcohol; tobacco; marijuana; stimulants;
narcotics; depressants; hallucinogens; clothes; brains; OTHER:
___________________________________________________________________________

LECTURES! REVIVALS! IN YOUR TOWN!
   You can book Rev. Ivan Stang (with SUBGENIUS FILMS) for your campus,
   club, church, theater, or "gallery."  Stang and Dr. Philo Drummond will
   do radio talk shows (by phone or in person), and Stang will do TV.
___________________________________________________________________________

             YES!!  I enclose $5 and two questions for DOBBS!

   PRIMANIMAL SUBGENIUS J.R. ``BOB'' DOBBS, HIGH EPOPT OF THE CHURCH, is
the only Psychic Media Adept on this planet who has passed all of the
Illuminati Corporation's most stringent tests for ectosplasmodic manifes-
tations, precognition, telepathy, and telekinesis.  As a trance medium he
is unparallelled, being the main vocal tool on Earth of countless
discorporate spirits, demons, dear departed on the Otherside, crazed gurs,
and conquerors of ancient history, alien space intelligences of several
origins, saints and mystics (including Cerinthus the Mad Gnostic, actual
author of the Book of Revelation), godlike entities from all eight planes
of the Beforelife, and -- certainly the most crucial of all -- Dobbs is
finally the somnambulant voice-box of JEHOVAH 1 THE GODD OF WRATH, jealous
and vengeful alien Manipulator of the Old Testament.  As a "Sleeping
Healer," the Epopt conspires with Jehovah 1 to synchronize his Nental life
with the vast Archive worknet of cosmic, deceased shamans, witch doctors
and medicine men -- the ancient Masters of all the world's peoples.
   A descendant of many great psychics, ``Bob'' began using his gifts for
financial gain at the age of 6.  He has worked as a mind-breaker for the
government and has more recently built a fortune as Psychic Salesman for a
multinational cartel (which, like so many other intriguing aspects of
Dobbs' life, must remain secret).
   To get your money's worth in psychic consultation, Dobbs needs nothing
more than 1) your questions, and 2) something you have touched -- a five
dollar bill, for instance, or a blank check (which must bear your signature
for the Nental life vibrational 'psi-stench' to be readable by Dobbs) --
these have been found to bring the most fruitful predictions, diagnoses,
instructions, descriptions of past lives, etc.  Simply send your question
and "offering" with this coupon to THE CHURCH OF THE SUBGENIUS and you will
soon receive in the mail such past life readings and personal revelations
ABOUT YOURSELF as you could never have imagined in your WILDEST NIGHTMARES.
   And don't forget to sigh the disclaimer!  It must be signed before any
reading will be performed:
   Mr. Dobbs is endowed with powers of extrasexual persuasion as well as
all ranges of ESP.  Although ``Bob's'' accuracy has been questioned by
previous "clients," no SacraMentallist can claim infallibility.  With
Dobbs, especially, it is only a matter of time before he falters; he is
farther from so-called 'perfection' than most of us could be if we worked
at it.  Therefore ``Bob,'' his associates, promoters, employees, sponsors,
agents, followers, and writers must and do disclaim all liability to all
persons, firms, or corporations who act or rely upon ESP impressions given
by word of mouth, telephone, correspondence, film, tape, or hologram
recording now or in the ... the future.

                            Signed: