TidBITS#800/10-Oct-05
=====================

 TidBITS is 800! No, we didn't start counting dog years - this week
 marks our eight-hundredth issue, and Adam commemorates the event
 by looking at three trends that will govern the future of the
 Macintosh world. Also this week, Apple appears to loosen up
 on its Google AdWords restriction, DD Poker Tournament 2.0 is
 released, and NewsGator acquires NetNewsWire. Finally, enter
 this week's DealBITS to win BeLight Software's Swift Publisher!

Topics:
   MailBITS/10-Oct-05
   DealBITS Drawing: BeLight Software's Swift Publisher
   NewsGator Acquires NetNewsWire
   Trends to Watch from 800 Issues of TidBITS
   Take Control News/10-Oct-05
   Hot Topics in TidBITS Talk/10-Oct-05

<http://www.tidbits.com/tb-issues/TidBITS-800.html>
<ftp://ftp.tidbits.com/issues/2005/TidBITS#800_10-Oct-05.etx>

Copyright 2005 TidBITS: Reuse governed by Creative Commons license
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  ---------------------------------------------------------------

This issue of TidBITS sponsored in part by:
* READERS LIKE YOU! Support TidBITS with a contribution today! <----- NEW!
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  Special thanks this week to John Mather, Scott Goldman,
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  ---------------------------------------------------------------

MailBITS/10-Oct-05
------------------

**Apple Loosens up on "Mac" Trademark Use** -- The email has been
 coming fast and furious as Macintosh developers, consultants, and
 resellers have been contacting me after reading "Apple Cracks Down
 on Google AdWords" in TidBITS-799_. A number of people forwarded
 their entire discussions with Google AdWords Support, which has
 been amusing for just how similarly each interaction unfolded.
 Google did start to provide additional information to people who
 pushed hard last week, even acknowledging that the request had
 come from Apple and was specifically related to ads running in
 the European Union. Randy Murray of Now Software was even told
 that the ban applied only to ads running in Switzerland and
 Eastern Europe, and when he tweaked the geographic distribution
 of his ads to eliminate those countries, the ads were approved
 again.

<http://db.tidbits.com/getbits.acgi?tbart=08272>

 The best news, however, came from Craig Isaacs and Kerry MacInnes
 of Neon Software, who, after going through exactly the same
 rigmarole that everyone else did, were finally told by Google
 AdWords Support that, "At this time we are no longer monitoring
 the term 'Mac' per the trademark owner's request." Intrigued,
 I immediately created a new ad in Google AdWords that used every
 one of the Apple trademarks I listed previously, and in fact,
 it appears to be true: "Mac" and "Macintosh" no longer trigger
 the trademark warning from Google. The other Apple trademarks
 I listed - Apple, iPod, shuffle, Mac mini, iMac, iBook, PowerBook,
 Power Mac, iTunes, and iTMS - all still trigger Google's warning,
 although you may be able to work around that problem by setting
 your geographic distribution appropriately and requesting an
 exception from Google. I've queried Google PR and Apple PR to
 see if they'll admit to this change officially, but as usual,
 neither has deigned to offer a statement. [ACE]


**DD Tournament Poker 2.0p2 Released** -- In "Trying My Hand at
 Poker: DD Tournament Poker" in TidBITS-784_, I wrote about DD
 Tournament Poker, a Java-based poker game that plays the Texas
 Hold 'Em variant, and mentioned that the next version would be
 released soon. Version 2 was recently released, and Donohoe
 Digital has just made a 2.0p2 update available.

<http://db.tidbits.com/getbits.acgi?tbart=08141>
<http://www.ddpoker.com/>

 The new version adds online play, so you can play against other
 live opponents running DD Tournament Poker 2 (without ponying up
 actual cash, as with many other online poker sites). The skills
 of the computer players are now customizable, and several hand-
 analyzing features have been added. One drawback is that the
 sound effects, which were done so well in version 1, are worse
 in version 2: shuffling cards sounds like flatulence, and actions
 such as calling or raising elicit beeps that could be found in a
 mid-1980s PC running DOS; fortunately, there's an option to play
 with audio turned off. Otherwise, this is a strong upgrade that
 improves on a solid poker-playing program. DD Tournament Poker 2
 costs $30, or $25 if you're upgrading from version 1; the 16 MB
 download also serves as a limited demo until you enter a license
 number. [JLC]


**DealBITS Drawing: A Stuffed Dog and Fetch 5.0** -- Congratulations
 to Glenn Blauvelt of cs.colorado.edu, whose entry was chosen
 randomly from 720 entries in last week's DealBITS drawing and who
 received a plush Fetch toy, along with a license for Fetch 5.0,
 worth $25. Even if you didn't win, you can still save 20 percent
 on Fetch 5.0 through 31-Oct-05 by using coupon code TIDBITS05
 when ordering from within the Fetch application (choose Purchase
 from the Fetch application menu). This offer is open to all
 TidBITS readers (although those who entered the drawing received
 a 30 percent-off coupon). Keep an eye out for future DealBITS
 drawings! [ACE]

<http://www.fetchsoftworks.com/>
<http://www.tidbits.com/dealbits/fetch/>
<http://db.tidbits.com/getbits.acgi?tbart=08270>


DealBITS Drawing: BeLight Software's Swift Publisher
----------------------------------------------------
 by Adam C. Engst <[email protected]>

 With the importance of the Web for many of us, it can be hard
 to remember that the entire world doesn't sit in front of a Web
 browser all day. But as we've realized in working with Tristan's
 school (a small parent collective), plenty of people don't even
 have email accounts, and those that do can't always be relied on
 to check email regularly, making paper announcements, newsletters,
 and flyers a must. Word processors are often frustrating for such
 tasks, and publishing programs like InDesign and QuarkXPress are
 overkill, leaving the field wide open for programs like BeLight
 Software's Swift Publisher. It's designed purely as a page layout
 program for everyday tasks like creating flyers, putting out
 weekly newsletters, and laying out nicely folded brochures.
 A variety of designs and clip art images help you get started,
 and advanced features such as text flow between columns,
 adjustable layout guides, text wrapping, and foreground and
 background layers let you go beyond the basics. That said, my
 favorite feature is the smart guides that help you align objects
 in relation to one another, since they let me eyeball a design
 without worrying about exact measurements. It's a fun program.

<http://www.belightsoft.com/swiftpublisher/>

 In this week's DealBITS drawing, you can enter to win one of
 three copies of the electronic edition of Swift Publisher,
 worth $34.95. Entrants who aren't among our lucky winners will
 receive a discount on Swift Publisher, so if you're looking for
 an easy page layout program, be sure to enter at the DealBITS
 page linked below. All information gathered is covered by our
 comprehensive privacy policy. Be careful with your spam filters,
 since you must be able to receive email from my address to learn
 if you've won. Remember too, that if someone you refer to this
 drawing wins, you'll receive the same prize to reward you for
 spreading the word.

<http://www.tidbits.com/dealbits/swift-publisher/>
<http://www.tidbits.com/about/privacy.html>


NewsGator Acquires NetNewsWire
------------------------------
 by Glenn Fleishman <[email protected]>

 Seattle-based Ranchero Software is selling its flagship
 NetNewsWire product to NewsGator, and Ranchero founder, owner,
 and programmer Brent Simmons is joining the acquiring firm. Both
 companies primarily make RSS news reader software for non-
 overlapping platforms.

<http://www.newsgator.com/news/archive.aspx?post=68>
<http://www.newsgator.com/NetNewsWire.aspx>

 The key point in the acquisition appears to be synchronization,
 something that has bedeviled Simmons for many months. This
 synchronization lets users keep one active set of subscriptions
 no matter how they access their news feed; new RSS feeds can be
 added and items they've already read are updated from whatever
 device they've read them from. Ranchero doesn't operate servers
 that enable synchronization, but NewsGator does, and has been
 developing synchronization across its Web site, Windows software,
 and mobile-device access.

 Paid users of NetNewsWire Pro will get two years of NewsGator
 Online's premium Platinum Edition (normally $50 a year), but that
 service apparently won't be required to handle synchronization.

<https://www.newsgator.com/consumer.aspx>

 NewsGator started as an online service and extended its reach to
 handhelds via Web sites formatted for handhelds and cell phones
 that can support HTML browsing. It purchased FeedDaemon to get
 a foothold on Windows. NetNewsWire neatly extends their platform
 support. The free NetNewsWire Lite will continue to be developed
 and free synchronization will be added.

 Simmons will stay in Seattle. Other Ranchero products aren't part
 of this deal, including MarsEdit; Simmons and Ranchero are still
 working out plans for these applications.


Trends to Watch from 800 Issues of TidBITS
------------------------------------------
 by Adam C. Engst <[email protected]>

 This issue marks the 800th weekly installment of TidBITS. I know
 I've said this before, but it's almost unbelievable that we're
 still publishing TidBITS after all these years, with so few
 changes to our basic approach. Perhaps that's what happens when
 you mix a good idea with energy and a deep streak of stubbornness,
 not to mention support from many thousands of readers over the
 last 15 years. But the world has changed over these last 800
 issues, and to commemorate this milestone, I want to look at
 three trends that will undoubtedly affect what we write over
 our next 100 issues.

 The genesis for this article came while at Macworld Boston in
 July. I was struck by how small the show had become of the last
 few years, all while Apple sold three to four million Macs each
 year, along with 21 million iPods. Apple has more customers than
 ever before, but doesn't seem to be able to share with the rest
 of us - no Macintosh developer, publication, conference, or user
 group that I know is growing in step with Apple, much as I'm sure
 we'd all like to. Why is this?


**The Mac is an Appliance** -- Steve Jobs always envisioned the
 Mac as an appliance, but he was 25 years ahead of his time.
 Now, the Mac has more in common with your coffee maker than
 ever before. But the ultimate appliance is the iPod - you can
 plug things into the iPod, and you can wrap things around it
 (including many cars), but from a software standpoint, it's
 essentially a closed system (yes, you can install Linux, but you
 won't hear Apple say that). This "appliancification of the Mac,"
 to coin a phrase, is the end-goal of usability and undoubtedly
 a good thing, since it means that nearly anyone - even a PC user -
 can use a Mac for basic tasks without special training, much as
 anyone who can drive a Honda can drive a Toyota or a Ford.

 But turning what was once a complex system into a friendly box
 that hides almost all of its complexity under the hood has
 consequences for an industry that grew up around simplifying
 external complexities. Technical book and magazine publishers
 explained complicated topics for readers who lacked a basic
 grounding in using computers, but who understood that there was
 a better way. But as Macs have become easier to use, authors have
 struggled to find topics that meet the needs of those who like
 to learn by reading. How many people would buy Dishwashers for
 Dummies or subscribe to LaundryWorld? Clearly, publishers must
 focus on the non-obvious topics that interest who still want
 to do more, work faster, and think different.

 The appliancification of the Mac affects software developers
 in a big way. Even though the Mac remains a general-purpose
 computer, new Mac users - particularly those buying the least
 expensive Macs - aren't likely to think of buying additional
 products, just as few people buy enhancements for their washing
 machines or vacuum cleaners. Heck, I'll bet at least some people
 at Apple would prefer a Mac that was entirely closed, like the
 iPod. Closing the Mac would increase ease-of-use and improve the
 user experience by reducing confusion from the mere existence
 of that pesky independent software, not to mention bugs or usage
 peculiarities caused by using software not from Apple. It's not
 unthinkable that a new product line could provide what looked
 like a Mac but ran software only from Apple. In the meantime,
 strategies for developers struggling with appliancification
 include setting up partnerships that help them increase exposure
 to new groups of Mac users and thinking of ways to enhance the
 communications and entertainment capabilities of the Mac in ways
 that don't make users learn anything new. Focusing on business
 software is also a good direction, since business users are more
 likely to want software that works in a particular fashion, rather
 than as a general solution.

 User groups are feeling the effects of appliancification as well.
 After all, who attends a dishwasher user group? Most user groups
 are seeing memberships drop for this reason (the appliancification
 of the Mac, not too much dishwasher-related content), and they're
 struggling with how to meet the needs of long-time members while
 evolving to become relevant to new Mac users. Honestly, I think
 it's going to be a tough row to hoe, since it's difficult to focus
 the efforts of a group on a topic, like the Mac, that most people
 take for granted these days. Perhaps user groups should try
 broadening out with Mac-related child care, Mac-enabled speed
 dating, or Mac-related exercise classes (
just try bench-pressing
 a Power Mac G5!).

 One last thought about Macs as appliances. The useful life span
 of a Mac has always been fairly long, but as Macs become more
 like appliances and as we've seen computers provide more CPU power
 than most people need, the average life span will likely increase.
 That's bad for Apple, since people aren't likely to buy Macs as
 often, and it's bad for everyone else in the industry, since that
 point of purchase is probably the main chance to sell the customer
 additional software or hardware. It occurs to me that we may also
 see Apple starting to apply the iPod approach to Macs in the
 future, changing form factors and industrial design - imagine
 harvest gold and avocado colors to match your kitchen - to
 encourage new sales without changing the basic functionality
 in key ways.


**Think Inside the Box** -- Over the years, Apple has
 significantly increased the out-of-the-box capabilities of the
 Macintosh with core Mac OS X programs like Safari, Mail, iChat,
 Spotlight, Dashboard, Address Book, iCal, Terminal, and more.
 By bundling the iLife suite - iTunes, iMovie, iPhoto, iDVD,
 and GarageBand - with every new Mac, Apple has provided enough
 tools to keep even the most hyperactive Mac user busy forever.
 It makes sense, since Apple must compete with the ever-increasing
 capabilities of Microsoft Windows and with the software bundles
 that come with many PCs. Plus, it's a consumer-friendly move;
 people prefer to buy an Apple-approved bundle of software all
 at once, rather than having to choose among a bewildering variety
 of options later. And it's worth noting that Apple is doing a
 pretty good job with their bundled software - it's seldom the
 most powerful or flexible, but it sets the standard. As Rich
 Siegel of Bare Bones Software commented when making TextWrangler
 free and thus setting the bar for text editors, "You must be this
 tall to play."

 The dominance of the Macintosh box as the source of Mac software
 primarily affects third-party Macintosh developers, who have been
 squeezed into ever-smaller niches (not to mention apartments).
 Although the very large companies producing Mac software are still
 around - witness Adobe, Microsoft, and Quark - there has been a
 significant drop in the number and Mac-specificity of mid-sized
 developers. Many of the names from the past: Connectix, Casady &
 Greene, and CE Software, to name a few, have been purchased, gone
 under, or refactored (Startly Technologies came from a group of
 CE Software employees acquiring CE's assets and taking the company
 private). At the same time, we've seen a profusion of new, smaller
 Macintosh development houses with amusing names like Circus Ponies
 Software, Rogue Amoeba Software, BeLight Software, the Omni Group,
 and untold others.

 Practically speaking, I think it's important for Mac developers
 to retain a healthy awareness of their place in the Mac world.
 All exist at the whim of Apple, and if your product becomes too
 popular, Apple very well may appropriate the idea, as has happened
 with technologies like Web browsing and email, not to mention
 products like Konfabulator and Watson. Attracting customers from
 new Macintosh buyers will become increasingly difficult for Mac
 developers, since most lack the curiosity or desire to do more
 than Apple provides, and they're less likely to read Macintosh-
 related publications that might alert them to new possibilities.
 The new product areas that are likely to do well are those that
 work within the communications and entertainment spheres, but
 which avoid competing with Apple's programs, significantly enhance
 Apple's programs, or provide a professional feature set that meets
 the needs of those for whom Apple's programs fall short.


**Assume the Internet** -- It often feels pointless to state the
 obvious, but in this case, it's worthwhile. The Internet has
 changed everything, making it possible for individuals to become
 publishers or software developers, and for groups of like-minded
 people to spring up without ever meeting in person. That's all
 good, unless your organization still relies on a pre-Internet
 business model that's going the way of disco music and 80s
 hairstyles. But it also means that we'll see more small developers
 and publishers who exploit the way the Internet can make the
 very small look bigger and work together synergistically to
 provide solutions that would previously have been the purview
 of much larger organizations. Our entire Take Control model
 revolves around this philosophy - we work with independent
 authors and editors to create books and with eSellerate to
 sell them. If we didn't have the Internet skills we do, we
 could probably outsource our Web site entirely as well.

 On the downside for everyone who sells Mac-related products,
 the fact that most Mac users are paying $20 to $50 per month
 for Internet access eliminates $240 to $600 per year that might
 previously have been spent on Macintosh software, books, and
 peripherals, or sent directly to worthy causes like TidBITS.
 Even people who are interested in finding and using additional
 products will look more closely at free and less expensive options
 for this reason, forcing developers to lower prices to remain
 competitive for the available discretionary spending. Those lower
 price points in turn make it more difficult for companies to grow
 beyond a certain size.

 The other compelling fact about the Internet is that it's where
 the tinkerers now hang out. A programmer with a good idea is more
 likely to create a Web-based application or service that can be
 available to everyone (and then be acquired by Google or Yahoo),
 rather than make something accessible only to Mac users. And the
 involved users, the ones who used to play with ResEdit and hack
 startup screens, are now reading weblogs to learn about the latest
 site that hacks Google Maps or Flickr, listening to podcasts,
 or evangelizing Web standards and copyright reform. These people
 may use Macs, and they may squawk when Macs aren't supported,
 but the Mac itself has merely become a conduit to what's new
 and interesting, rather than being itself the focus.

 The aspects of the Mac community most harmed by the Internet are,
 of course, user groups and conferences. They were so large and so
 vibrant in the pre-Internet days because they offered essentially
 what the Internet does now - information and social networking.
 Particularly for people who are more comfortable with
 communicating electronically and who may have less free time
 due to work and family, the concept of driving to a monthly
 meeting or flying to a conference seems inefficient and foreign.
 Society today is becoming increasingly fractured and insular
 as well, a trend I'm certain we'll regret at some point unless
 all of us make an effort to interact with others in person on
 occasion. For many in the past, user groups fit the bill, but
 maintaining them is real work, and as I noted before, they'll
 need to evolve to survive and thrive.


**The World Has Changed, News at 11** -- Nothing I've said here is
 particularly controversial, I think, and each of the individual
 facts may be relatively obvious. And yet, I wanted to set it all
 down here because it can be difficult for those of us who have
 spent much of our adult lives participating in the Macintosh
 community to wrap our minds around how completely our world has
 changed. More practically, since large numbers of TidBITS readers
 still make their livings in the Macintosh industry, it's important
 for us to look at where we're all headed and make sure both that
 it's where we want to go and that we're prepared when we arrive.


Take Control News/10-Oct-05
---------------------------
 by Adam C. Engst <[email protected]>

**"Take Control of Your iPod: Beyond the Music" Released** -- If
 you own an iPod or are thinking about purchasing one, our latest
 Take Control ebook - Steve Sande's "Take Control of Your iPod:
 Beyond the Music" - will help you make the most of your iPod
 experience. Although this ebook covers the basics of plugging
 in a new iPod and transferring music to it, most of its 128
 pages focus on all the other cool stuff you can do to help your
 expensive iPod earn its keep.

 Steve provides real-world advice about tasks like using your iPod
 as a read-only PDA for calendar events and contacts, off-loading
 photos to it from a digital camera, backing up your computer to
 an iPod, setting an iPod to put you to sleep at night and wake you
 in the morning, and even keeping it ready as an emergency boot
 drive. Leaving no stone unturned, he also looks at other unusual
 iPod uses, such as giving presentations from an iPod, reading or
 listening to text-based ebooks, recording classes or meetings, and
 installing Linux on an iPod. As a bonus for readers wanting to buy
 a new or used iPod, a detailed appendix helps sort out the members
 of the current iPod family and provides a complete timeline of
 iPod releases.

 Although we were poised to release this ebook several weeks ago,
 we delayed slightly in order to incorporate the latest info about
 iTunes 5, the iPod nano, and - for the sake of .Mac users - Backup
 3. Because the iPod and iTunes are used by many Windows users,
 the ebook includes cross-platform details, making it useful for
 Windows-using friends and colleagues.

 Like all Take Control ebooks, "Take Control of Your iPod: Beyond
 the Music" comes with free minor updates that will keep it current
 with Apple's constant stream of iPod and iTunes announcements, and
 if Apple announces yet another new iPod during the October 12th
 special event, you can depend on us to release a free update to
 keep the ebook up-to-date.

 You can read more about the ebook, download a free 31-page
 excerpt, and place an order at:

<http://www.takecontrolbooks.com/ipod-btm.html?14@@!pt=TRK-0025-TB800-TCNEWS>


**"Take Control of Upgrading to Tiger" Updated to 1.0.2** -- Okay,
 so you've upgraded your Mac to Tiger, but what about your spouse's
 Mac, and that older iMac at the office, and your non-technical
 friend who finally bought a copy of Tiger? Before performing
 any more upgrades, you'll want to make sure you have the latest
 version of Joe Kissell's best-selling "Take Control of Upgrading
 to Tiger," which features five additional pages of information
 about upgrading to Tiger. Among the snippets of updated goodness
 are information about incompatibilities with certain PCI cards,
 new material on installing Mac OS 9 for Classic support, a
 warning about sleep settings during the upgrade process, a new
 recommendation regarding using Software Update after the upgrade,
 and updates on software incompatibilities and Apple's Media
 Exchange Program. Of course, if you've already purchased "Take
 Control of Upgrading to Tiger," just click the Check for Updates
 button in the lower-left corner of your ebook's first page to
 access your free update. Similarly, if you bought the print
 collection, "Take Control of Tiger," the URL you need to enter
 for free updates is on page xv of the Foreword. Try that with
 most books! And, if you haven't yet bought your copy and upgraded
 to Tiger, remember that you can pick up the ebook for $5 and
 then go buy Tiger at Small Dog Electronics with the $5-off
 coupon, rendering the book absolutely free.

<http://www.takecontrolbooks.com/tiger-upgrading.html?
14@@!pt=TRK-0017-TB800-TCNEWS>


Hot Topics in TidBITS Talk/10-Oct-05
------------------------------------
 by TidBITS Staff <[email protected]>

 The first link for each thread description points to the
 traditional TidBITS Talk interface; the second link points to
 the same discussion on our Web Crossing server, which provides
 a different look and which may be faster.


**Creating PDF-based ebooks** -- A reader runs into difficulty
 creating PDF files that work well for print and online reading,
 and finds answers in TidBITS Talk. (4 messages)

<http://db.tidbits.com/getbits.acgi?tlkthrd=2729>
<http://emperor.tidbits.com/TidBITS/Talk/578/>


**Mac OS X CAD programs** -- What programs are available for the
 Mac for creating architectural drawings? Programs spanning the
 range from professional to entry-level are discussed. (8 message)

<http://db.tidbits.com/getbits.acgi?tlkthrd=2731>
<http://emperor.tidbits.com/TidBITS/Talk/580/>


**Apple Cracks Down on Google AdWords** -- Adam's article about
 Google's restriction on terms such as "Mac" generates similar
 stories and discussion from readers. (10 messages)

<http://db.tidbits.com/getbits.acgi?tlkthrd=2732>
<http://emperor.tidbits.com/TidBITS/Talk/581/>


**Virtual PC 7.x: How deep?** Is the latest version of Virtual PC
 good enough to use in place of a Windows-based PC? (4 messages)

<http://db.tidbits.com/getbits.acgi?tlkthrd=2734>
<http://emperor.tidbits.com/TidBITS/Talk/583/>


**Power Mac G5/1.8: The buggiest Mac ever?** The Power Mac G5 1.8
 GHz model seems to be more trouble-prone than others, but it
 depends on what you measure it against, and whether rumor
 outweighs reality. (3 messages)

<http://db.tidbits.com/getbits.acgi?tlkthrd=2736>
<http://emperor.tidbits.com/TidBITS/Talk/585/>



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