Gucci is a sick perverts occultists
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An ad campaign from Kering-owned Gucci is facing backlash just
weeks after a similar controversy over Balenciaga ads featuring
childrenÂ…
A Gucci ad featuring Harry Styles has become the subject of criticism
after some questioned the appropriateness of the child-like imagery
featured in the campaign.
The backlash over the "HA HA HA" Gucci campaign ad, which comes
just weeks after similar criticism directed at Balenciaga's recent
campaigns featuring children, centres around the props and clothing
choices, with Styles posing next to a toddler-size mattress while
modelling a teddy bear T-shirt.
In one photo, the "As It Was" singer stands in front of a small
mattress with his hands in his pockets. Others showed Styles carrying
the bed under his arm.
"A performance piece starring Harry Styles and the Gucci HA HA HA
collection. Discover the campaign at the link in bio," Gucci
captioned the photos in a recent Instagram post.
On Gucci's website, it elaborated on the meaning behind the November
campaign, writing: "The House presents the Gucci HA HA HA campaign
featuring British singer-songwriter and actor, Harry Styles.
"Arising from the friendship between him and creative director
Alessandro Michele, play is at the very heart of the collection, which
uses menswear as a tool of the avant-garde. Captured by Mark
Borthwick, the series of images sees Harry Styles showcase the 'dream
wardrobe' defined by the eccentric use of romantic accents, whimsical
prints, vintage details, and the expressive emotionality of the
individual."
The ad was originally shot in November and conceptualised under
Michele, who has since left his role as creative director at the
company. Styles has been the face of Gucci for several years.
While speaking to GQ about the campaign in November, Michele
said the shoot was inspired by "eccentric men" from the 70s.
"And so we went really close to the things that are very difficult
to find in vintage, or things that apparently belong to an era that,
in a way, doesn't exist anymore," he added.
On social media, many critics have suggested the ad campaign includes
inappropriate imagery, especially in light of the Balenciaga ad
campaigns, which featured children posing with teddy bears dressed
in BDSM-inspired accessories. Others noted that both Gucci and
Balenciaga are both owned by French luxury owner The Kering
Group.
"What in the Balenciaga is going on here? Wake up, people!" one
person commented under Gucci's recent post, while another said:
"Why is a toddler bed in this? Why the teddy bear shirt? What is the
angle? Aside from strange?"
"This is not acceptable at all," someone else claimed.
Zarini notably founded The Alexandra Gucci Children's Foundation,
which combats child sexual abuse, as pointed out by theDailyMail,
Her post sparked renewed outrage over the Gucci campaign, with
one person revealing that the photos left them "appalled".
"At first glance, I appreciate the colour and composition, then
I look closer and use my intellect and I am appalled. They didn't
need to use these props and childlike images to achieve this feel.
The question is, WHY??? Why would they choose these pieces?
Sick!!" they wrote.
The backlash over the Gucci campaign comes after Balenciaga was
embroiled in controversy over two of its recent ads. In addition to
the ad campaign featuring children posing with the brand's teddy bear
handbags, Balenciaga also released an ad that included Supreme
Court documents pertaining to child pornography.
The company has since apologised for both ads, while noting that
it "strongly condemns" child abuse and never intended to "include
it in our narrative".