Thanks to Paulie420, I learned that in the West they don't know the expression
"smartphone ghetto".
So let me try to clarify this question. "Smartphone ghetto" is a conventional
name for groups people who cannot think critically and are extremely dependent
on their smartphones. These people are inside the information bubbles generated
by social media. Such people are unaware of the existence of the world outside
of their subscriptions and followers. According to research in 2018, users of
different social networks never and nowhere intersect in 50-60% of cases. In
simpler terms, what is relevant in one social network, for example, Facebook,
is absolutely unknown in another, for example, VK.
Thus, the "smartphone ghetto" is born. When, for example, within a certain
social network, marketers and PR create a struggle with a certain far-fetched
problem. Today, in the post-Soviet space, the idea is being promoted that
mechanical wristwatches are outdated and annoy the generation of "zoomers".
The problem stems from the fact that smartwatch sales are not growing at the
rate expected. And therefore it is necessary to discredit the idea of using
mechanical watches through discrediting the lifestyle of other people. Due to
the fact that every inhabitant of the "smartphone ghetto" considers himself
important, an accomplice of progress, thus discrimination begins. Such people
begin to evaluate other people by the technologies they use. I already wrote
about this form of discrimination in Phlog.
The second problem of the "smartphone ghetto" is that every social network and
messenger is a niche product.
Consequently, the "smartphone ghetto" discredits people by the means of
belonging to the "right" and "wrong networks". Try mentioning in conversation
that you don't have a smartphone or social media. And you will appreciate the
degree of brainwashing of the hostages of the "smartphone ghetto". This is a
very simple experiment that you can do yourself. After getting to know the
problem personally. Namely, to feel what it's like not to be hostage to
neuromarketing.
