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#Post#: 31-------------------------------------------------- |
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Effectiveness of Global Warming Campaigns |
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By: motherearth Date: March 10, 2013, 11:01 am |
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I was just reading this article |
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( |
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http://www.mnn.com/lifestyle/arts-culture/blogs/celebrities-launch-global-warmi… |
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/>that talks about the launch of the global warming 'I Am' |
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campaign. Celebrities (mostly from Hollywood) are supporting the |
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campaign, that hopes to get people involved by submitting a |
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photo of themselves "with a sign of the city or community they |
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love that is threatened by global warming due to sea level rise, |
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floods, droughts or more severe storms." All entries will be |
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displayed on the Global Green USA site � with one lucky winner |
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getting the chance to walk the green carpet during the |
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organization's annual pre-Oscar Party. |
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Personally I feel that such attempts to raise awareness about |
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global warming are commendable, but alot of times the |
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endorsement of these campaigns by celebrities and personable |
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figures can be more futile than productive. Celebrities endorse |
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brand upon brand, cause upon cause to the point that there is |
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some sort of compassion fatigue that consumers feel toward them. |
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It is difficult for me to point out which celebrity is being |
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genuine when lobbying for a cause, or if they are tagging onto |
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the cause for publicity like a company would in its CSR efforts |
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(not always, but often). I think that awareness about global |
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warming is rather sufficient, or saturated even. The next step |
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lies in evoking action, which starts from the intimate realm of |
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a home, than the glitz of the public arena and prominent actors |
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in it. |
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