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#Post#: 34-------------------------------------------------- |
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News portals and blog platforms |
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By: Rasel Rasel Date: September 9, 2023, 6:22 am |
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Contrary to this your actions are directly reflected in sales |
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and financial results. If you are curious about generating |
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greater value for the brand and its solutions read on. In this |
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article we will explain what brand equity is its importance for |
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brands and how to use it in digital marketing. So let's get down |
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to business! What is brand equity. Brand equity is the end |
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result of branding. In other words it refers to the value added |
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to a product or service thanks to the strength that the brand |
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has gained in the market. Obviously this added value has the |
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objective of acting on the consumer's perception and behavior |
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regarding the brand how he feels and acts in relation to it. |
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This influences the purchase decision and consequently the |
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profitability of the business. |
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Like several other expressions used in the marketing universe |
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brand equity is an English term and in free translation means |
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something like �brand equity�. What is brand. Have you ever |
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noticed how an identical product can have different perceptions |
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Phone Number List |
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https://asiaemaillist.me/ |
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on the part of consumers. This happens |
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as the brand establishes itself in the market. The recognition |
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it acquires comes mainly from the consumer's experience with |
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your product or service. First of all to talk about brand equity |
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it is necessary to understand the concept of brand well. It's |
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normal for us to associate the brand with the company's name |
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which isn't wrong but the concept of a brand goes far beyond |
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that. |
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https://static.wixstatic.com/media/48982b_5253acbe666146a28d5d74d91cf39c22~mv2.… |
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https://asiaemaillist.me/ |
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As we just remembered it involves the consumer's experience and |
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how they assimilate the values ​​that the brand |
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passes on to them. In other words brand representation takes |
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into account all the elements that involve your business and are |
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in contact with the consumer whether tangible or intangible |
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depending on the segment. This perception that the consumer |
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creates directly contributes to the identification of the |
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company. Therefore a brand that has a positive image is more |
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likely to gain preference at the time of the customer's purchase |
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decision. |
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