* * * * *

                   Talk about making money at niche markets

For some reason, I was struck by either the product, or the business plan—
three very interesting online stores:

SmartFlix [1]

       For those of you who are into DIY (Do It Yourself), a website where
       you can rent thousands of How-To DVD (Digital Video Disc)s.

Heavy Ink [2]

       This is right up Jeff's [3] alley—a place to buy comic books (all 20%
       off) with free shipping. As the owner of the site says:

       > Yeah, we lose big money on the person who orders one comic book.
       >
       > … but the value proposition is so simple and compelling, that we
       > get tons of customers, who soon start buying enough stuff that
       > it's, on average, worthwhile.
       >
       > “an email to Instapundit [4]”
       >

CatGenie [5]

       We already get flushable cat litter, but this … wow! We won't even
       have to do that anymore.


[1] http://smartflix.com/
[2] http://heavyink.com/
[3] http://spinthecat.blogspot.com/
[4] http://instapundit.com/archives2/012595.php
[5] http://www.catgenie.com/

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