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Blogs as Marketing Tools
Smirk approached me at The Office. “Sean,” he said. “I'm thinking of starting
a company blog.”
“Really?” I said. “A company blog?”
“Yes, J started one,” said Smirk. J owns the other company we share the Data
Center with. “and he's using it to drive traffic to his company website.”
“So it's a marketing device,” I said.
“Yup. J said it's working too.”
“So who will have access to write on the company blog?”
“Well,” he said. “You. You know how you write what's going on with The
Company?”
“Yes.”
“You'll do that, only with a more positive spin, and you'll have to be
careful about what you say.”
“Of course.”
So there may be a Company Blog Real Soon Now.
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