* * * * *

           “And the difference between Vox and LiveJournal is … ?”

> How is Vox different from … LiveJournal?
>
> LiveJournal has grown to be an amazing community of fiercely independent
> bloggers. Over the past seven years, that community has developed in both
> its scope and its need for powerful customization. We think that Vox will
> be a great choice for bloggers looking for a more turnkey environment that
> balances community and privacy.
>

“VOX—See it. Hear it. Vox it. [1]”

But notice how they don't actually answer the question. How does Vox [2]
differ from LiveJournal [3]? Not even LiveJournal [4] has an answer.

And both are owned by Six Apart [5].

So why would Six Apart offer yet another blogging/journaling service when
they have Livejournal and Typepad [6]? A couple of reasons. One, despite what
they're saying, they're probably trying to buy into the MySpace (Don't click
here—really! Just don't! You'll regret it. Don't say I didn't warn you.) [7]
realm of website while it's still a hot market to get into (“What's hot?
MySpace. What's not? LiveJournal.”).

Two, anyone can snag the source code that runs LiveJournal [8] and set up
your own service (like DeadJournal [9] or InsaneJournal [10]—although both
don't have the mindshare of LiveJournal). You can even download the code for
Moveable Type [11] (which is what they use for Typepad) and while you aren't
exactly free to do anything with the code, you can still (with appropriate
licensing) set up a comparable service (although I don't know of any off the
top of my head). And there's still nothing from letting you download either
codebases and doing your own personal thing with them. With Vox, I doubt
you'll ever see the source code.

You don't get to see the code that runs Google [12]. You don't get to see the
code that runs MySpace. You don't get to see the code that runs Flickr [13].
It seems that all the cool Web 2.0 kids [14] are into services and not into
sharing code (granted, you can use their services through a web based API
(Application Program Interface) they provide, but that's not the same as
sharing the actual code).

Now, why don't you get to see the code to Vox? (and this is pure speculation
on my part—who knows? When they formally launch Vox they might provide the
source code, but I'm doubting it). Because I suspect that Six Apart are
planning on going public soon (reason three). They've been receiving fun ding
from [DELETED-vulture-DELETED] venture capitalists [15] over the past few
years, building themselves up and my guess would be that the investors feels
it's a harder deal to go public when the core of your business, your product,
is available for free for anyone to set up competition using your own
product!

I would not be surprised at all to hear Six Apart announce (at the same time,
or shortly after, they announce Vox) they're planning on going public.

And that, in my opinion, is how Vox is different from LiveJournal.

[1] http://www.sixapart.com/vox/
[2] http://www.vox.com/
[3] http://www.livejournal.com/
[4] http://news.livejournal.com/92448.html
[5] http://www.sixapart.com/
[6] http://www.typepad.com/
[7] http://www.myspace.com/
[8] http://www.livejournal.com/code/
[9] http://www.deadjournal.com/
[10] http://www.insanejournal.com/
[11] https://secure.sixapart.com/t/store?__mode=confirm
[12] http://www.google.com/
[13] http://www.flickr.com/
[14] http://en.wikipedia.org/wiki/Web_2
[15] http://www.sixapart.com/about/press/2006/03/six_apart_close_1.html

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