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               T H E  N E T W O R K  O B S E R V E R

 VOLUME 1, NUMBER 3                                    MARCH 1994

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 Welcome to TNO 1(3).

 This issue includes an uplifting article by Jonathan Grudin on
 The Beginning Teachers Computer Network, a network set up to help
 new graduates of the Harvard School of Education teacher training
 program survive their first year of teaching.  How can this fine
 system serve as a model for others?  Which features of it are
 crucial?  It's hard to say for sure, but it does involve people
 who have known one another in person but who have scattered
 geographically while still sharing stressful experiences in a
 new activity without necessarily having adequate support systems.
 What else is like this?  New doctors from medical school?  New
 parents from birthing classes?  Newly sober alcoholics from AA
 meetings?  People who have similar physical disabilities, newly
 released from hospitals or physical therapy programs?  Circles of
 elderly friends newly dispersed to nursing homes?  Perhaps all of
 these groups could use electronic alumni associations.

 Aside from Leslie Regan Shade's article on Canada, TNO 1(2) was
 far too polemical.  TNO 1(3) returns to the path of constructive
 criticism with some reflections on the Internet at a commons.
 Most Internet institutions are still remarkably open, in the
 sense that anybody can join and anybody can send messages at any
 time.  Will this last?  Will hordes of unacculturated beginners
 overwhelm it?  Will advertising overwhelm it?  Will cumbersome
 billing software overwhelm it?  Will people start building walls
 around their network communities?  Maybe not -- if we understand
 and apply some principles for the maintenance of a commons.

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 The Internet as a commons.

 With the Internet growing exponentially, cultural emergencies are
 breaking out.  TNO 1(2) described one of these, the unfortunate
 practice of teachers telling students to ask basic questions on
 Internet discussion lists.  There's also the fairly widespread
 Internet traffic in digitized pornography, advertisements sent
 unsolicited to individuals or discussion lists, high-bandwidth
 video signals sent over long distances without full regard for
 the consequences for folks along the way, and so forth.

 Yet another is the following irritating dynamic:

   * Someone wishes to subscribe to a given discussion list, so
 they send a request directly to the list rather than to the list
 maintainer (probably because nobody ever told them how).

   * The request goes out to several hundred readers, a few of
 whom mistakenly reply to it, and these replies also go out to the
 whole list.

   * Whereupon several more readers send notes to the whole list
 complaining about the previous messages.

   * Whereupon several people wish to remove themselves from the
 discussion list, but they don't know how, so they send messages
 to the whole list.

   * Whereupon several more readers send out-and-out flames
 demanding that everyone else stop sending them meaningless
 messages.

 Many readers of TNO are no doubt aware of other such phenomena.

 What can we do about these problems?  One common response is to
 promulgate rules or etiquette guidelines or "principles of user
 responsibility" and so forth.  In each case, the image is one of
 restraining unfortunate behavior through written instructions,
 which does not work very well.

 But more effective responses exist.  One of them, crucially
 different from the rules and guidelines, is to write instructions
 for the most effective ways of using the net to get things done,
 including clear explanations of *why* these methods work best.
 I've tried to write a couple of these things myself (see past
 issues of TNO for details), and I hope that others will too.  (No
 doubt they have; if you know of any, please tell me.)  In writing
 these things, I was influenced both by how-to-get-ahead books
 for business people and by books about the practice of democratic
 organizing for political people.  The point is to appeal both to
 self-interest and to shared values, not to authority.

 Here's the wonderful thing.  Given how the net works, it happens
 that the most effective ways of networking, getting help, finding
 information, gathering people together, making friends, and so
 forth are also the most socially responsible ways of doing these
 things.  Why is this?  It's because of the network's tremendous
 capacity for cultural self-regulation.  The most obvious example
 of this phenomenon is the suppression of anti-social advertising
 methods.  The net is full of people looking for business models
 these days, and several books and newsletters promise to explain
 how to advertise on the net.  These people have caused much
 worry among net inhabitants who envision receiving floods of junk
 e-mail and the like.  There are certainly things to worry about,
 but in my view this isn't one of them.  Internet folks have
 already suppressed numerous outbreaks of anti-social advertising
 through the simple method of flooding the offenders with flaming
 complaints.  While ill-tempered flaming has its own costs, the
 basic method is an important one.  Imagine if it were just as
 easy to complain to the people who send you *paper* junk mail.

 What the Internet needs, then, is not rules and guidelines but
 a more fully functioning set of community standards.  Although
 laws are certainly necessary for many sorts of things, community
 standards are better than laws because they are more flexible,
 more situational, cheaper, less dependent on supposedly objective
 authorities, and basically decentralized.  Community standards
 are the best way to regulate a commons.  And that's what the
 Internet is -- a commons.  What does that mean?  Well, we're
 not talking about common ownership, since the Internet is owned
 by all sorts of organizations.  Rather, we're talking about a
 certain social system within the Internet, which includes, for
 example, the convention that discussion lists are open to all.

 This could change.  The Internet could fragment into a bunch of
 separate spheres, each with its own gatekeeper.  It won't happen
 right away, since most of the people who run Internet discussion
 lists and the like are still primarily interested in attracting
 people, not keeping them away.  Notice that many of the people
 who run important Internet facilities, for example bibliographies
 and Listserv lists, are based at relatively marginal institutions
 -- the ones that we in the United States sometimes jokingly refer
 to as "Southwestern East Kansas State" and the like.  Those jokes
 can be their own form of bigotry, but the phenomenon is real: the
 net is providing people at the periphery of the global research
 system with ways of building a community for themselves by
 providing a useful public service.  Let's hope it stays that way.

 Garrett Hardin's classic paper "The Tragedy of the Commons" is
 often quoted to demonstrate the impossibility of a real commons.
 If everyone can graze their sheep on the commons, he points out,
 then everyone has an interest in maximum grazing, thus ensuring
 that the commons will be quickly worn out.  Likewise with fishing
 in the world's oceans; many fish stocks are in grave danger of
 being fished out, and the fishing fleets of newly industrialized
 countries often fail to see the wisdom of collective management
 administered by institutions dominated by the very countries that
 fished the stocks down to dangerous levels in the first place.
 Is Internet bandwidth a commons, just like fish stocks?  Market
 economic theories tend to assume that it is, simply because some
 people can profit by using more and more of it.

 But, as Hardin points out, a commons *can* work if it has a
 functioning system of community standards.  In this context, of
 course, a "system" is not a piece of hardware, nor is it a set
 of written rules.  Rather, it's a set of customs, together with
 a form of social organization that ensures that everyone has an
 interest in upholding those customs.  When people's lives are
 heavily intertwined, as in a small town, and when the society is
 not too badly stratified, then reputation is an effective means
 of restraining anti-social uses of the commons.  Another system
 is to place the commons under the management of respected elders,
 a system that obviously has a delicate set of preconditions.  At
 bottom, maintenance of a commons always requires a holistic ethic
 of care, which can retain the benefits of managing the commons
 as a whole and avoid the disadvantages of chopping it up into
 separate domains.  To learn more about the history and customs of
 the commons, read the following tremendous book, by the editors
 of the British environmentalist journal The Ecologist:

   The Ecologist, Whose Common Future?: Reclaiming the Commons,
   Philadelphia: New Society Press, 1993.  NSP's phone number is
   +1 (215) 382 6543.  You can order by phone, or by mail at 4527
   Springfield Avenue Phil 19143.  It's $14.95 plus $2.50 s&h.

 How should we maintain the commons of the Internet, so that
 everyone can keep on benefitting from its openness?  I don't have
 all the answers, but here are some thoughts, in two groups: first
 things that are more "social", then technical things.

  * Complaints.  When someone does something on the net that
 seems anti-social, send them a note.  I don't think it serves any
 purpose to send people flaming hate-mail; after all, you might
 change your mind once you learn more facts, and non-hardened
 offenders are more likely to see reason if they're treated
 reasonably.  Also, it's good not to give such complaints a bad
 name by being arbitrary or rude.  If such complaints become a
 widespread practice (as they already are for many purposes) then
 they'll serve as an automatic referendum on marginal forms of
 network behavior.

  * Story-telling.  Recount stories about net behavior.  The
 recent article by Julian Dibbell in in The Village Voice ("A
 Rape in Cyberspace", 12/21/93) about some unsettling goings-on in
 the Xerox PARC LambdaMOO system is a good example.  Stories are
 good ways to transmit values, to occasion debates about values,
 and to provide models for understanding and responding to future
 instances of questionable behavior.  When disputes arise about
 proper net use, and when community standards have to be invoked
 to suppress unfortunate network behavior, it's important to tell
 stories about the events, and to keep on telling the stories for
 the benefit of others.

  * Curriculum materials.  Nowadays anyone can choose from among
 a wide variety of texts about the technical aspects of using the
 Internet.  What students learning about networks need now, in my
 view, is a textbook of the social aspects of network use.  How
 do you get things done on the net?  Again, the point is not to
 constrain users' activities with rules.  Rather, the point is to
 provide the methods that work -- methods that are consistent with
 community standards, and that contribute to the atmosphere of
 helpfulness that now prevails on the net.

  * Network Watch.  Let's imagine an organization called Network
 Watch whose purpose is to bring unfortunate network practices on
 the part of large organizations to the attention of the network
 community.  This could include simple things, like advertising
 practices, but it could also include more sophisticated things,
 such as the diversion of personal information to purposes other
 than those for which it was collected.  Obviously such a group
 would have to be cautious and encourage debate about what is and
 isn't legitimate network activity, and it should keep reminding
 itself that its most important weapon is publicity, but it
 should also call for e-mail campaigns, boycotts, and other forms
 of pressure against particularly grievous or chronic offenders.
 (See, for example, TNO 1(1)'s article on Internet action alerts.)
 It could also serve as a contact point for people who have been
 harmed by unfortunate network practices, or it could form an
 alliance with publications such as the Privacy Journal that
 already serve this purpose.  The possibilities for such campaigns
 are unlimited.  A great deal of inspiration can be gotten from
 labor unions' "corporate campaigns", which pressure organizations
 to conform to community standards in pay and working conditions
 by mapping out the full range of the organization's connections
 in the world (directors, customers, suppliers, bankers, etc)
 and applying pressure on the ones that seem vulnerable to public
 criticism.  The great virtue of such campaigns is that, more or
 less, they don't work unless the community decides that the cause
 is just.  (For more info on corporate campaigns, see issue #21 of
 Labor Research Review, which is available for $8 plus $1 s&h from
 the Midwest Center for Labor Research, 3411 West Diversey Avenue
 Suite 10, Chicago IL 60647, USA, phone +1 (312) 278-5418.)

 Technical things:

  * Interface.  Many unfortunate social dynamics have their
 ultimate causes in bad interfaces that mislead users -- with the
 common result that the users make mistakes by trying to use new
 systems by analogy to systems they already know.  We know a lot
 about designing good interfaces by now, so we should do it.  In
 particular, it's quite important to watch some new users trying
 to use the system, and to encourage new users to write about
 their experiences, since the long-timers have usually forgotten
 what the hard parts are.

  * Concrete instructions.  The worst set of net-user instructions
 I've ever seen are for an elaborate system of discussion groups
 and archives for people doing research in a field that shall
 remain nameless.  The instructions are detailed, but they are
 basically useless to anybody except experts because they are full
 of abstractions like "issue a "send" command", where the meaning
 of "issue an xxx command" is explained somewhere else, in a
 way that itself presupposes that you know about ten other such
 abstractions.

  * FAQs.  Many folks on the net maintain lists of frequently
 asked questions (FAQs).  Unfortunately, in my experience you
 usually have to be a world-class neuromancer to actually *find*
 these things.  New net users should be directed to relevant FAQs
 through as many mechanisms as possible, including absolutely
 detailed and concrete directions, if possible down to the precise
 keystrokes, for how to retrieve and read them.  In particular,
 someone who subscribes to a discussion group should automatically
 receive such instructions, along with a clear explanation of what
 a FAQ is.  (Most new users don't know what F.A.Q. stands for!)

  * Bounce-mail.  Bounce-mail refers to the messages you get back
 when your e-mail doesn't get through.  Since I run a mailing
 list, I get lots of bounce-mail and it's all terrible, full of
 extremely obscure and arbitrary codes, with the crumbs of useful
 information so badly formatted that it takes moderate experts
 like me several tries to find it.  And, of course, every mailer
 has its own completely unique format.  Imagine how intimidating
 such messages are to beginners.  Can someone please write an RFP
 for bounce-mail formats?  Can we please generate error messages
 that are written in whole sentences, formatted into whole
 paragraphs, with extra paragraphs explaining the basic idea in
 case the recipient is a beginner?  One of these paragraphs should
 say: If you wish to report this problem to someone, please send
 along this whole bounce-mail message, because otherwise it will
 be impossible to figure out what really happened.

  * Collective memory.  FAQ's are a kind of collective memory.
 We need tools to support the collection of many other kinds of
 collective memory as well.  One possible tool would be a matcher
 that takes a user's question and compares it to *all* of the
 questions in *all* of the FAQ's on the net.  Maybe this wouldn't
 work, given that each FAQ tends to presuppose a certain context
 (e.g., that you're using a certain program or speaking the
 language of a certain discipline, etc), but it's worth a try.

  * Better tools for maintainers.  A lot of problems would be
 solved if it were easier for mailing list maintainers to screen
 the messages that are sent out to them.  Such tools do exist, and
 some maintainers do use them, and claims of censorship do arise,
 for example when people insist on thinking out loud by sending
 large numbers of long messages to a list.  But these issues are
 going to come up, and if we have flexible tools then we can try
 different solutions to them.  The important thing is to share our
 experience, not keep it locked up in a particular person's head
 or a particular systems department.

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 The Beginning Teachers Computer Network.

 Jonathan Grudin
 University of California, Irvine
 Information and Computer Science Department
 [email protected]

 "The network is one of the most wonderful things a school can
 give to its students."

 The students, in this case, were not really students, they were
 former students: graduates of the Harvard School of Education
 teacher training program.  I spent an hour on the phone with a
 seventh grade teacher in Augusta Georgia, the result of a chance
 conversation with her mother.

 50% to 60% of new teachers leave their profession within 5
 years, she said.  To find out why and to see what could be done
 about it, several years ago Harvard set up the BTCN or Teachers
 Network.  For $25, a graduate can rent a computer and modem for
 a year.  The system comes set up, with an 800 dial-in line and
 hotline help.  The documentation is primarily education on "email
 etiquette" -- actions and feelings to expect on a network.

 The graduates have been through an intense twelve months of
 training.  "We get very close in the program and are then hurled
 off into the cruel world.  The first year of teaching is awful,
 it's very very hard.  It was the worst year I've ever had, the
 hardest thing I've ever done.  It's brutal.  It's hard.  You
 never sleep, you're grading all the time, you're planning all the
 time, you're crying all the time."

 She estimated that 60 of a class of around 100 took the offer
 and joined the network.  Some "forums" are devoted to specific
 disciplines: Humanities, Math & Science, Foreign Languages.
 Others are topics: Classroom Management, Evaluation.  In an
 Introduction forum new participants are guided in trying out the
 technology together.  "Soapbox" is a general forum.  Some Harvard
 faculty participate in the lightly facilitated forums, which are
 also studied for research purposes (a consent form is part of
 the rental agreement).  "Private forums" (person-to-person email)
 are unmonitored.  (Recently they upgraded the system and added a
 "Chat Line" for synchronous communication.  She is unsure the new
 features warrant the increased complexity, though.)

 "It was really lifesaving for me, it kept me grounded when I
 needed it, helped me see what things are mountains, what are
 molehills.  It's a time when you are feeling panicky about
 the world, worried about the future of society and children.
 Classmates really understand things so well.  We could help each
 other in a wonderful way, not naive yet still excited."

 Questions were often specific.  "'I'd like to stress writing, but
 the class is 35 kids, it seems too big...  Should I teach Julius
 Caesar or Macbeth?'"  Sometimes, though, "It was like reading
 an education journal" in a positive sense, "where theory and
 practice meet up."

 Some classmates who had not found teaching jobs got on the
 Teachers Network but inevitably stopped participating.  To her
 surprise, arrogant classmates she "couldn't stand" in school were
 likable and helpful on the network, all struggling with similar
 problems.

 "It allowed me to see the longer range.  With intense, miserable
 experiences every day there is a tendency to say 'forget it.'"
 Students encourage each other or just "vent."  Discussing
 differences in the methods encountered in different schools
 enabled her to see that some problems she faced in her all-white
 private school were not universal.  After a year she moved to
 an inner-city magnet school, where she says she is much happier.
 ("I wouldn't say Augusta has an inner city, but that's what they
 call it.")

 Her year of computer rental up, she bought a computer to stay on
 the network but finds herself participating less in the forums,
 which remain focused on first-year problems raised by the newly
 graduated class.  (This year for the first time current students
 at Harvard can monitor and (rarely) participate.)  She mostly
 uses private forums (email) to a few friends who also stayed on.

 It seemed a very special set of circumstances so I asked her
 uncertainly whether she sees any other uses for networks of
 this sort.  She was ready.  "Parents!  Of kids in the same age
 group.  I'm thinking of starting a newsletter for them.  Parents
 of middle school kids see their kids turn into monsters and
 don't know what to do.  It's a monstrous age, difficult to
 live through.  Seventh grade is the height of monsterness."
 She laughed.  "Parents need to be told "you were a monster when
 you were 13 and your children's children will be monsters when
 they're 13."

 She sees many opportunities.  "Networks for parents of infants.
 For people starting new businesses..."

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 This month's recommendations.

 Alessandro Duranti and Charles Goodwin, eds, Rethinking Context:
 Language as an Interactive Phenomenon, Cambridge: Cambridge
 University Press, 1992.  A tremendously intelligent collection
 of articles about the phenomenon of "context" in language.  The
 idea, roughly, is that "context" isn't just a sort of cloud that
 hangs around and determines or changes the meanings of words.
 Rather, context is something that people are *doing* through the
 ways they interact with one another.

 Philip Lesly, Overcoming Opposition: A Survival Manual
 for Executives, Englewood Cliffs, NJ: Prentice-Hall,
 1984.  A belligerently reactionary defense of established
 authority against campaigns of activists, including some rather
 sophisticated counter-tactics.  He advocates propagating a steady
 stream of "facts" that make things seem complicated, since people
 will be quiescent if the picture isn't clear.  He also suggests
 supporting groups that favor the organization's own goals.  As
 one might expect, he grossly caricatures and oversimplifies the
 activists' positions (not that all anti-corporate activists think
 clearly, of course).  It's not clear whether he really believes
 these things -- his big example throughout is infant formula in
 the Third World -- or whether it's just good strategy to position
 activists' views as oversimplified caricatures etc.  The book
 is eminently quotable throughout and is clearly addressed to
 business executives who feel the need for an ego boost after all
 the attacks on their legitimacy.

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 Company of the month.

 This month's company is

 Berrett-Koehler Publishers Inc
 155 Montgomery St
 San Francisco CA  94104-4109

 (800) 929 2929, +1 (415) 288 0260, fax +1 (415) 362 2512

 A remarkable new movement has arisen within the American business
 community, which presents itself as a radically more ethical
 and democratic approach to business than we're accustomed to.
 The important ingredients include a rhetoric of "empowerment",
 an emphasis on personal change and development, attention to
 the emotional and spiritual dimensions of work, the leveling of
 hierarchies, and a rethinking of traditional relationships of
 authority.

 The most radical of the books in this movement are published
 by Berrett-Koehler Publishers of San Francisco, and I encourage
 you to call or write for their catalog.  Are they for real?  Are
 they just naive?  Is this all just a cover-up for New Age forms
 of mind control?  Have the traditional relationships of control
 within firms been entirely supplanted by the inherent discipline
 of the market?  I don't have the answers.  I do know that I
 regularly learn genuinely useful and genuinely ethical things
 from these people's books.

 In case you're curious, they tell me that they're not yet on the
 Internet but they're working on it, and that their point person
 for Internet-based activities is Pat Anderson (510) 339-7467.

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 Abstract of the month.

 Andrew Clement and Pater Van den Besselaar, A retrospective look
 at PD projects, Communications of the ACM 36(4), 1993, pages
 29-37.

 Modern methods of information systems design involve the user in
 some way in the development process.  However, often this is only
 deemed 'functional,' in that it is reasoned that involving users
 will lead to greater acceptance of the end system.  Participatory
 design (PD) techniques attempt to get the user involved in order
 for them to have a say in their eventual working environment.
 PD has changed since its inception in the 1970s.  However, many
 aspects remain similar.  Detailed is an overview of the history
 of PD.  Discussed are many of the PD projects documented since
 the 1970s that were reported at conferences sponsored by IPIF
 Working Group 9.1.  Areas analyzed include a definition of PD,
 the method of constructing sample projects, a discussion of the
 actual projects, and general patterns and analysis.

 This abstract comes from the "Mags" database of the University of
 California Libraries' clunky but nonetheless indispensible Melvyl
 system, which is a product of Information Access Company (IAC).

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 Follow-up.

 One impassioned reader of TNO 1(2) actually called me a Communist
 sympathizer.  Given that the rhetoric of political repression
 is coming back at full strength, it would probably behoove me to
 point out that I am a life-long opponent of Communism.  My core
 value, and the core value of TNO, is democracy.  Conservatives in
 the US are increasingly open about their opposition to democracy.
 One manifestation of this is the increasingly frequent practice
 of coining metaphors that compare democratic liberalism with
 the Soviet Union, thus insinuating that liberals are basically
 Communists.  For example, conservative Republican strategists
 have recently taken to referring to Bill Clinton's health-care
 proposal as "liberalism's Afghanistan", the over-reaching
 invasion that demonstrates the regime's underlying weaknesses
 and helps bring it crashing to the ground.  Many of them also
 like to portray democracy as "two wolves and a sheep voting",
 when the more common picture, of course, involves one wolf and
 twenty sheep.

 Heaven knows that democracy in my own country is pretty messed
 up at the moment, but that's why I'm writing TNO.  My view is
 that democracy is first and foremost a cultural phenomenon, a
 set of skills for actively getting together to run the collective
 life of the community while respecting individual dignity.
 These skills include getting help, communicating across cultural
 boundaries, networking, organizing things, and so forth.  None
 of these skills is innate.  All must be learned, and all are in
 danger of disappearing when people are manipulated into passivity
 in the name of some supposedly higher good.  We can use networks
 to alleviate this danger -- and to help reverse the damage that
 has already been done -- by sharing our experiences, information,
 strength, and good will, and TNO is my own small contribution to
 this larger project.

 Those who are interested in the issues management now being
 practiced by various players in the Washington telecommunications
 regulation battle might be interested in a press release from a
 coalition of the seven regional Bell companies announcing their
 WWW server, which contains all kinds of lobbying materials.  To
 retrieve a copy, send a message that looks like:

   To: [email protected]
   Subject: archive send bells

 Don't let my rhetoric overly influence you -- read their views
 and make up your own mind.  You might also wish to read the
 views of the Information Industry Association, who generally
 want information to be a commodity.  In this issue they explain
 their opposition to a bill that would impose a presumption of
 privacy upon personal information kept by state Departments of
 Motor Vehicles, as well as their proposal to commercialize the
 circulation of government documents to libraries.  To retrieve a
 copy, send a message that looks like:

   To: [email protected]
   Subject: archive send iia

 Also, due to popular demand, the article on TNO 1(2) entitled
 "The art of getting help" is now available as a separate file.
 To retrieve a copy, send a message that looks like:

   To: [email protected]
   Subject: archive send getting-help

 You would be most welcome to post it to your favorite discussion
 group, to beginners on the net, or to people who teach courses
 that involve Internet-based research.

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 Phil Agre, editor                                [email protected]
 Department of Communication
 University of California, San Diego           +1 (619) 534-6328
 La Jolla, California  92093-0503                   FAX 534-7315
 USA
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