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               T H E  N E T W O R K  O B S E R V E R

 VOLUME 1, NUMBER 1                                  JANUARY 1994

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 What is The Network Observer?

 The Network Observer is a monthly electronic newsletter about
 networks and democracy.  As the editor of TNO, I will interpret
 both terms, networks and democracy, as expansively as possible.
 Networks include the Internet and other global computer networks,
 but they also include social networks of all sorts, computerized
 or not.  Democracy, for its part, includes all the means by which
 people get together to collectively run their own lives.  Social
 networks are vital for any kind of functioning democracy, and
 computer networks are vital if democracy is to survive and grow
 in the face of an increasingly global market economy.  The market,
 in my view, is like the police: of course you need it, but if
 it becomes the central organizing principle of your culture then
 you're in serious trouble.

 Where do you get the time to write this stuff?

 Writer's block.  When I can't make myself write the things that
 are supposed to get me tenure, I try to keep up the momentum with
 smaller writing exercises about whatever's on my mind.  Sometimes
 the results are interesting, and those are the bits I'll include
 in TNO.  If you find them interesting too then you're most welcome
 to subscribe.  And I hope you'll pass TNO along to anyone else who
 might be interested as well.

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 Action alerts.

 Computer networks are a new medium, and we still haven't figured
 out what to do with them.  One thing we can do is share success
 stories; if someone does something really innovative with the net,
 let's get the word out.

 But some of the net's uses have been around for years without
 anybody really paying much attention.  One such use is what I'll
 call (following many analogous practices on paper) the "action
 alert".  An action alert is a message that someone sends out to
 the net asking for a specific action to be taken on a current
 political issue.  It's time to understand how action alerts work
 and abstract some guidelines for people who might wish to use them
 more consciously in the future.

 The action alerts I can think of fall into two categories, single
 messages and structured campaigns.

  * Single-message alerts.  One model for a single-message alert
 might be the recent flood of messages urging us all to counter
 an ongoing Christian right campaign by calling up Apple Computer
 to congratulate it on its policies regarding gay and lesbian
 families.  Several other such messages have passed through the
 Internet over the years.  A single-message alert will typically
 be sent out ad hoc a discussion group, or to a bunch of them, from
 which interested individuals will pass it along to other groups.

  * Structured campaigns.  Perhaps the best model for a structured
 campaign is Jim Warren's successful campaign to get California
 legislative information made publicly available on the Internet.
 Rather than send his messages out to discussion groups, Jim
 created his own mailing list devoted solely to this campaign.
 Another example is the mailing list that Amnesty International
 maintained for a while -- I believe it's no longer operating.

 Both types of action alerts are obviously modeled on things that
 have been happening on paper, and lately via fax machines, for a
 long time.  What computer networks do is make them a lot cheaper.
 In particular, a networked alert can travel extremely far from its
 origin by being forwarded from friend to friend and list to list,
 without any additional cost being imposed on the original sender.
 This phenomenon of chain-forwarding is important, and it behooves
 the would-be author of an action alert, whether a single message
 or a whole campaign, to think through its consequences:

 (1) Establish authenticity.  Bogus action alerts -- such as the
 notorious "modem tax" alert -- travel just as fast as real ones.
 Don't give alerts a bad name -- include clear information about
 the sponsoring organization and provide the reader with some way
 of tracing back to you.

 (2) Put a date on it.  Action alerts can travel through the net
 forever.  They may, for example, sleep in someone's mailbox for
 weeks, months, or years and then suddenly get a new life as the
 mailbox's owner forwards it to a new set of lists.  Do not count
 on the message header to convey the date (or anything else);
 people who forward net messages frequently strip off the header.
 And if your recommended action has a time-out date (e.g., do it
 by Thursday, February 17th or don't do it) then clearly say so.

 (3) Put clear beginning and ending markers on it.  You can't
 prevent people from modifying your alert as they pass it along.
 Fortunately, at least in my experience, this only happens
 accidentally, as extra commentary accumulates at the top and
 bottom of the message as it gets forwarded.  So put a bold row
 of dashes or something like that at the top and bottom so extra
 stuff will look extra.

 (4) Think about whether you want the alert to propagate at all.
 The Amnesty alert network actively discouraged this kind of
 forwarding.  Because of the extremely sensitive nature of the
 materials they were sending out, they wanted to know precisely
 who was getting their notices, and how, and in what context.
 And they wisely said so.

 (5) Make it self-contained.  Don't presuppose that your readers
 will have any context beyond what they'll get on the news.  Your
 alert will probably be read by people who have never heard of you
 or your cause.  So define your terms, avoid references to previous
 messages on your mailing list, and provide lots of background, or
 at least some simple instructions for getting useful background
 materials.  Avoid the temptation to explain the issue in the
 shorthand you use when preaching to the converted.  This can take
 practice.

 (6) Give everyone something to do.  If your campaign only applies
 to a certain political area, such as Warren's California campaign,
 explain some alternative way that people from outside that area
 can help out.  Or, conversely, if your campaign is global, say so.
 Apple Computer, for example, is a global firm and deserves global
 reinforcement for its good deeds.

 (7) Put a good, clear headline on it.  And all the rest of the
 usual advice.  State the facts and double-check them.  Check your
 spelling too.  Use short sentences and narrow margins.  Write in
 language that will be understood worldwide, not just in your own
 country or culture.

 (8) Don't overdo it.  Action alerts might become as unwelcome
 as direct-mail advertising.  Postpone that day by picking your
 fights and including some useful, thought-provoking information
 in your alert message.  If you're running a sustained campaign,
 set up your own list, like Jim Warren did.  Then send out a single
 message that calls for some action and include an advertisement
 for your new list.

 (9) Do a post-mortem.  When the campaign is over, try to derive
 some lessons for others to use.  Even if you're burned out, take
 a minute right away while the experience is still fresh in mind.
 What problems did you have?  What mistakes did you make?  What
 unexpected connections did you make?  Who did you reach and why?
 Good guesses are useful too.

 (10) Don't mistake e-mail for organizing.  An action alert is
 not an organization; it's just an alert.  If you want to build a
 lasting political movement, at some point you'll have to gather
 people together, and it's really not clear whether the net is a
 good medium for doing this.  More on this topic in future TNO's.

 With regard to campaigns run through mailing lists, the important
 thing is to realize that such a campaign gets its power from two
 linked elements: (a) a reporter on the scene (for example, in the
 California Legislature) who can provide accurate, sophisticated,
 comprehensible, up-to-the minute accounts of the current state
 of play; and (b) a networked constituency who will read these
 accounts and is willing to act on them.

 In the particular case of legislative campaigns, this is a pattern
 that's developing throughout the world of lobbying.  The lobbyist
 who spins arguments in members' chambers is quickly giving way
 to the mass-mail and mass-telephone specialist who, armed with
 absurdly detailed demographics on the member's constituents, whips
 up letters and calls based on the issue of the moment.  And many
 organizations, such as the National Association of Manufacturers,
 have reportedly been using computer networks for this purpose
 routinely for years.  This is definitely not a healthy development
 overall.  But the practices that have emerged on the Internet have
 an important virtue when compared to the inflaming targeted phone
 call: the alert messages go out in "public", or at least in open
 network forums, and are subject to criticism from people who find
 them misleading.

 I'll have more to say about computer networks and lobbying in
 future issues of TNO.  The lesson to take home right now is that
 the Internet is providing some kind of vague approximation of a
 "public sphere" for political action, and we can all do democracy
 and ourselves a big favor by paying close attention to its logic
 and its ethics.

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 New things to do with the net.

 Over the last several months I've been exploring two new things
 that I can do on the net without devoting more than an hour a
 week to them.  The Red Rock Eater News Service is a mailing list
 I've been running on weber.ucsd.edu with the assistance of Mike
 Corrigan.  It's not a discussion list.  I simply send out on RRE
 whatever falls into my e-mailbox that strikes me as interesting
 -- about five messages a week.  People who share my interests
 are welcome to subscribe to RRE, and people who don't share
 my interests are encouraged to start their own list.  RRE is
 currently pushing 500 subscribers.

 I've been trying to think of a generic name for this kind
 of mailing list.  Maybe it's a "reader", as in the Utne Reader,
 which samples various vaguely "alternative" magazines.  Or maybe
 it's a "filtering service", since in practice it mostly consists
 of messages from a fixed set of mailing lists: CPSR and EFF
 newsletters, the Bryn Mawr Classical and Medieval Reviews, the
 sci-tech-studies list at UCSD, and another, much higher bandwidth
 filtering service called net-happenings, organized by Gleason
 Sackman <[email protected]>.

 To subscribe to RRE, send a message that looks like:

   To: [email protected]
   Subject: subscribe yourfirstname yourlastname

 To subscribe to net-happenings, send a message like so:

   To: [email protected]
   Subject: anything

   subscribe net-happenings yourfirstname yourlastname

 Whatever it's called, I wish that more people would run this kind
 of mailing list.  That way I could learn about a bunch of topics,
 like the issues on the com-priv (Privatization of the Internet)
 mailing list, without wading through tons of messages daily.

 In any event, my other network experiment is a paper called
 "Networking on the Network".  It's been distributed or advertised
 on several e-mail lists.  (To fetch a copy, send a message to
 [email protected] with the subject line "archive send
 network".)  I wrote the first draft of it over the summer and sent
 it to a few hundred people, requesting comments.  By now about
 twenty people have sent back anything from a single suggestion
 to detailed criticisms.  That may not sound like much, but it has
 made a big difference.

 As a result, the paper has grown to at least twice its original
 since, not to mention twice its original clarity, half its
 original attitude level, and improved sensitivity to the situation
 of people who aren't employed in elite institutions.  This is good
 for me, since it keeps me thinking about the ideas and I never
 have to declare it "finished" with all its faults.  And it's good
 for the people who might profit from its improvements.  But --
 and this just kills me -- I don't get any official credit for
 it.  Because it's just a file available on the Internet, it has
 never been "published", unless you count its appearance in the
 Risks Digest.  I've sent it to a couple of magazines and a book
 publisher, but somehow it's just not the kind of thing that
 anybody is set up to publish.

 But forget about that.  It's not for the sake of my resume anyway.
 It's a kind of community memory, gathering up suggestions and
 experience into a form that everyone can use.  My model in this
 regard is a paper David Chapman when he and I were both graduate
 students, "How to Do Research at the MIT AI Lab".  (In case you're
 wondering, I don't think it's in print any more.  And I've lost
 my copy.)  What he did was simple: he send e-mail to a few dozen
 wise (or at least experienced) people, asking "what's the one bit
 of advice you want to pass along to new graduate students in the
 lab?"  He had to do a reasonable amount of editing, and he wrote a
 lot of it himself anyway, but the resulting document was extremely
 useful and was widely and enthusiastically propagated.

 Every community can do this, and the Internet provides a perfect
 medium for doing so.  In particular, you can do it.  Send notes
 (the same note sent to each one individually) to the three dozen
 people in your field who you regard as wise.  Tell them you're
 trying to gather wisdom and advice for beginners (and specify "new
 graduate students", or "new employees", or "beginning activists",
 or whatever), and say that even one paragraph would be helpful.
 Tell them it doesn't have to be formal, and indeed it should feel
 much more like writing a personal letter (like they say in the
 instructions for authors in Whole Earth Review) than a formal
 article.  Then collect the answers, edit them together with headings
 and an introduction, make the resulting document available on the
 net (through gopher or WWW or an e-mail archive or whatever), and
 publicize it in the relevant listservs and newsgroups.  The document
 should include a date ("Version of 8 January 1994"), instructions
 for how to fetch the current version, and an invitation to send
 along further suggestions.

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 This month's recommendations.

 Douglas Schuler and Aki Namioka, eds, Participatory Design:
 Principles and Practices, Hillsdale, NJ: Erlbaum, 1993.  A set of
 papers on the practice of designing computers with the involvement
 of their prospective users.  Most of the papers are grounded in
 the actual complexities of experience.  See also the special issue
 on participatory design of Communications of the ACM, June 1993,
 and a couple more relevant papers in the December 1993 and January
 1994 issues of the same journal.

 Seth Chaiklin and Jean Lave, eds, Understanding Practice:
 Perspectives on Activity and Context, Cambridge: Cambridge
 University Press, 1993.  A bracing collection of theoretically
 sophisticated empirical studies of routine activities -- each
 study finds large things through sustained engagement with small
 things, from sailors navigating a boat into port to AI people
 designing something on a whiteboard to school examinations.

 Robert Gottlieb, Forcing the Spring: The Transformation of the
 American Environmental Movement, Washington, DC: Island Press,
 1993.  An innovative history of the environmental movement
 in the United States.  Gottlieb paints a much broader picture
 than most.  In particular, he focuses away from the large
 national organizations and towards the diverse traditions of
 local, grass-roots work in communities across the country.  The
 environmental movement has its roots not simply in middle-class
 nature appreciation but also in industrial hygeine and simple
 community self-defense.

 Judith Lewis Herman, Trauma and Recovery, New York: Basic Books,
 1992.  A feminist psychiatrist looks at the psychological effects
 of severe trauma.  Her gaze is both clinical and political.
 She emphasizes that the experiences of trauma victims are never
 legitimized without a political movement to lend support to their
 voices.  Once brought out into the open, though, the experiences
 of trauma are pretty much universal.  One chapter, for example, is
 literally written in alternating paragraphs about rape survivors
 and soldiers, and another alternates between battered wives and
 political prisoners.  Her book is all the more important right
 now, given the backlash against victims of sexual abuse that has
 made the national magazines.

 Open a window into the exploding world of right-wing theory and
 networking with a free subscription to Imprimis, a small monthly
 newsletter published by Hillsdale College, Hillsdale, Michigan
 49242, USA.  Their US phone number in is 1-800-437-2268.  I don't
 know if they'll accept subscribers outside the US, but they say
 "Circulation 490,000 worldwide", so it's certainly worth a try.

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 Company of the month.

 It's no secret that the initiative in computer research has
 shifted from academia to the private sector.  And private
 companies, especially the smaller ones where the real innovation
 is happening right now, are normally more motivated to publish
 their ideas through PR and sales brochures than through the
 open literature.  That's why it's important to keep up with what
 new companies are doing by getting ahold of the documents that
 companies put out about themselves.  All such documents should
 be read with a big critical grain of salt, but they should be
 read nonetheless.  So each month (when I can manage it), this
 department will recommend that you contact a certain company and
 ask for some basic brochure about the company and its products.

 I do not necessarily endorse these companies' work, but I am
 absolutely NOT recommending that you harass them.  Don't request
 the materials unless you are genuinely interested in reading them.

 This month's company is

 Enterprise Integration Technologies (EIT)
 459 Hamilton Avenue
 Palo Alto, California 94301
 USA

 phone +1-415-617-8000
 fax             -8019

 E-mail: [email protected]

 WWW: http://www.eit.com/

 EIT are currently most famous for the money they just got to help
 build the Smart Valley CommerceNet, "an electronic marketplace for
 Silicon Valley's electronics industry".  This is important because
 it's the cutting edge of integration of computer systems *between*
 companies and not just inside them.  We can expect this to really
 change the structures of numerous markets, and not just in the
 computer industry.

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 Abstract of the month.

 Nikzad Toomarian, Multi-target tracking in dense threat
 environments, Computers and Electrical Engineering 19(6), 1993,
 pages 469-479.

 "A new approach to multi-target tracking is presented for the
 mid-course stage of the Strategic Defense Initiative (SDI). This
 approach is based upon a continuum representation of a cluster of
 flying objects. The velocities of the flying objects are assumed
 to be embedded into a smooth velocity field. This assumption
 is based upon the impossibility of encounters in a high-density
 cluster between the flying objects. Therefore, the problem is
 reduced to that of identifying a moving continuum based upon
 consecutive time frame observations. In contradistinction to the
 previous approaches, here each target is considered as a center
 of a small continuous neighborhood subjected to a local-affine
 transformation, and therefore, the target trajectories do not mix.
 Obviously, their mixture in plane of sensor view is apparent. The
 approach is illustrated by an example."

 This abstract comes from the "Mags" database of the University of
 California Libraries' clunky but nonetheless indispensible Melvyl
 system, which is a product of Information Access Company (IAC).

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 Phil Agre, editor                                [email protected]
 Department of Communication
 University of California, San Diego           +1 (619) 534-6328
 La Jolla, California  92093-0503                   FAX 534-7315
 USA
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 The Network Observer is distributed through the Red Rock Eater
 News Service.  To subscribe to RRE, send a message to the RRE
 server, [email protected], whose subject line reads
 "subscribe firstname lastname", for example "Subject: subscribe
 Jane Doe".  For more information about the Red Rock Eater, send
 a message to that same address with a subject line of "help".
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 Copyright 1994 by the editor.  You may forward this issue of The
 Network Observer electronically to anyone for any non-commercial
 purpose.  Comments and suggestions are always appreciated.
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