% US-ASCII for title
\def\furonetitle{fur one}
\def\furtwotitle{fur two}
% binary (broken UTF-16) for destination name
\def\furonename{^^ff^^fe^^00f^^00^^fc^^00r^^00 ^^00o^^00n^^00e}
\def\furtwoname{^^ff^^fe^^00f^^00^^fc^^00r^^00 ^^00t^^00w^^00o}
% Destination name could be binary.
% title shuld be PDFDocEncoding (also US-ASCII) or UTF-16.
\pdfoutline goto name{\furonename} {\furonetitle}
\pdfoutline goto name{\furtwoname} {\furtwotitle}