%%
%% A DANTE-Edition example
%%
%% Example 03-02-1 on page 118.
%%
%% Copyright (C) 2010 Herbert Voss
%%
%% It may be distributed and/or modified under the conditions
%% of the LaTeX Project Public License, either version 1.3
%% of this license or (at your option) any later version.
%%
%% See
http://www.latex-project.org/lppl.txt for details.
%%
%%
%% ====
% Show page(s) 1
%%
\documentclass[]{article}
\pagestyle{empty}
\setlength\textwidth{153.70511pt}
\setlength\parindent{0pt}
\usepackage[table]{xcolor}
\begin{document}
\[ \underline{A} =
\left(\begin{array}{c>{\columncolor{magenta}}cc}
A & B & C\\
\rowcolor{cyan} A & \cellcolor{white} BBB & C\\
A & B & C
\end{array}\right) \]
\end{document}
