Subj : RE: Niki Report on HTML Mail Versus Text
To   : All
From : JERRY SEHL
Date : Thu Jan 31 2019 07:10 pm

Date: Tue, 29 Oct 2002 12:42:58 -0400
From: JERRY SEHL
To: DAVE GOURD
Subject: RE: Niki Report on HTML Mail Versus Text
Newsgroups: win.server.wish.list
Message-ID: <[email protected]>
References:  <[email protected]>
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The statistics is why this was posted in and for anyone who advertises using
e-mail. I already use Outlook to do it.


On 10/29/02 12:41 PM, DAVE GOURD wrote to JERRY SEHL:

-> and?...
->
-> Send mail thru your system using outlook express as the mail client.
->
->
->
->
-> -> HTML Mail Promotes Sales More Effectively than Text Mail: Internet Sales
-> -> Survey Results
-> -> October 28, 2002 (TOKYO) -- ROOT Communications Inc., an e-mail
-> -> marketing company, released an interim report of its experimental
-> -> survey conducted in collaboration with Oisix Co., Ltd., on the
-> -> effectiveness of HTML mail on Oct. 23.
->
->
->
-> -> Oisix sells merchandise such as organically grown vegetables via the
-> -> Internet.
->
-> -> This survey was done by sending out Internet sales promotion e-mails
-> -> in both HTML mail and text mail, then comparing the ratio of the
-> -> actual purchases. According to the survey, the HTML mail was more
-> -> effective than the text mail.
->
-> -> The survey has been implemented on a monthly basis since June 2002,
-> -> and will be done six times. This interim report was made from the
-> -> first three survey results.
->
-> -> The subject of the first survey was "corn", the second one focused
-> -> on "melons", and the third one was on a "mix veggie-set" including
-> -> more than ten types of vegetables.
->
-> -> About 150,000 mails were distributed for promoting the above three
-> -> types of merchandises. HTML mail was sent to the users, who permitted
-> -> receiving HTML mail, and common e-mail were sent to the users who
-> -> only permitted receiving text mail, and then the ratio of purchasing
-> -> was compared.
->
-> -> Regarding the HTML mail, they provided two types for comparing the
-> -> effect of the level of the creativity. Plan A was provided with a
-> -> button in the HTML to instantly meet users' interest for purchasing.
-> -> The other one, Plan B was prepared placing more priority on the
-> -> aesthetic side using bigger images, but requiring three steps before
-> -> the purchasing stage.
->
-> -> As for the ratio of the actual purchases, in the first survey, Plan A
-> -> was 2.59 times more effective and Plan B was 1.11 times more
-> -> effective compared to that of text mails; in the second survey, Plan
-> -> A was 0.69 times more effective, while Plan B was 1.38 times more
-> -> effective; and in the third survey, Plan A was 10.06 times more
-> -> effective, while the Plan B was 7.56 times more effective.
->
-> -> Koji Tsukada, president of ROOT Communications analyzed the third survey
-> -> about the "veggie-set," in which the HTML mail recorded 10.06 times more
-> -> success than the text mail.
->
-> -> He said, "Images appeal more to consumers than just explaining the
-> -> products in a text file."
->
-> -> Related link: Root Communications
->
-> -> Related stories:
-> -> - Nearly 60 Pct. of Users Accept HTML Mail Magazine: Survey
-> -> - G-Plan to Distribute Incentive E-Mail Ads to 3 Million Users
->
->
->


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