Subj : OpenAI leak suggests ads
To : All
From : Mike Powell
Date : Mon Dec 01 2025 09:40 am
Brace yourself, ChatGPT fans an OpenAI leak suggests ads could come to your
conversations very soon
Date:
Mon, 01 Dec 2025 12:43:28 +0000
Description:
You might soon have to put up with ads in the ChatGPT app, though it isn't
clear exactly how they'll work.
FULL STORY
We know that generating stacks of AI text, images, and videos every day isn't
cheap , and it looks as though the inevitable is about to happen: according
to a fresh rumor, OpenAI is testing adverts in ChatGPT, ahead of a full
rollout to users.
As spotted by @btibor91 (via BleepingComputer ), the latest ChatGPT for
Android app includes hidden code that refers to an "ads feature", some
"bazaar content", a "search ad", and a "search ads carousel" so it's clear
what's coming.
What's not certain is when or how OpenAI might decide to introduce adverts
into chats, or whether paying for a subscription will be enough to hide them.
Based on the style of the current ChatGPT app interface, including the new
Shopping Research tool , we'd expect them to be subtle and well-integrated
into the current ChatGPT aesthetic.
Indeed, OpenAI has previously gone on the record as saying that ads should be
"thoughtful and tasteful", if they have to be used which they almost
certainly do, given the cost of keeping all those GPUs and data centers
working. Ads with your AI ChatGPT Android app 1.2025.329 beta includes new
references to an "ads feature" with "bazaar content", "search ad" and "search
ads carousel" pic.twitter.com/BdHOJIQHmA November 29, 2025
It's really no surprise to see advertising coming to ChatGPT. The move has
long been predicted , and would bring the chatbot into line with other AI
offerings it's something Google and Microsoft have already been testing, for
example.
If we do have to put up with advertising, it should at least be well targeted
and relevant: the AI apps many of us chat to on a daily basis have access to
a wealth of information about our likes, dislikes, and interests, and all of
that can be tapped into to generate ad links relevant to a user's current
prompts and queries.
AI searches are an obvious starting point, because if you're looking for
something to buy online, then you might be interested in a sponsored link or
two. However, OpenAI will have to make sure advertising content is kept
distinct from the usual AI bot responses.
ChatGPT only just turned three years old yesterday on November 30, but its
userbase has quickly grown to hundreds of millions of people , and that's a
lot of eyeballs that ads could be shown too. There have also been rumors of
bumps in subscription prices , though they haven't arrived yet.
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Link to news story:
https://www.techradar.com/ai-platforms-assistants/chatgpt/brace-yourself-chatg
pt-fans-an-openai-leak-suggests-ads-could-come-to-your-conversations-very-soon
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