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lite.cnn.com - on gopher - inofficial | |
ARTICLE VIEW: | |
How Charlie Kirk changed conservative media — and American politics | |
Analysis by Brian Stelter, and Liam Reilly | |
Updated: | |
6:27 PM EDT, Wed September 10, 2025 | |
Source: CNN | |
Charlie Kirk, who was shot and killed on Wednesday, pioneered a new | |
model for conservative political advocacy, merging multi-platform media | |
commentary with in-person gatherings and get-out-the-vote drives. | |
Kirk, 31, was a hugely successful political field organizer, TikTok | |
influencer, radio host, nonprofit leader and public speaker all rolled | |
up in one telegenic figure. | |
One minute, Kirk would be on Fox News promoting his friend President | |
Trump’s agenda; the next, he would be on X or Instagram, inviting | |
young people to start conservative groups at their high schools and | |
college campuses. | |
With Turning Point USA, the nonprofit he co-founded in 2012 at age 18, | |
Kirk built a next generation grassroots operation that was plugged | |
directly into the GOP, much to the envy of his Democratic rivals. | |
The talking head part of his job almost seamlessly blended together | |
with the political-organizing part, but arguably what stood out most | |
were his public appearances at conservative conferences and on college | |
campuses. | |
Wednesday was the kickoff of Kirk’s fall semester tour of colleges | |
across the country — billed as the “American Comeback Tour.” | |
Kirk took the day off from his daytime radio show and podcast to | |
prepare for the on-campus event, and he was about 20 minutes into the | |
appearance when he was struck in the neck by a gunman’s bullet. | |
Prominent figures across the media landscape mourned the death of a man | |
who they knew personally. “We have lost one of the most important | |
voices that we’ve had in my lifetime on the right,” Megyn Kelly | |
said in a live stream with Glenn Beck. | |
“Charlie Kirk was doing it the right way,” Republican strategist | |
T.W. Arrighi wrote on X. “Charlie built a movement on campuses across | |
America by engaging students in debate and dialogue. Challenging | |
orthodoxy and winning hearts and minds in the process. Isn’t that | |
what we want from political figures? To try and silence that work | |
through violence is antithetical to everything we stand for as a | |
country.” | |
Over the course of a decade, Kirk successfully transformed Turning | |
Point into a nationwide powerhouse, styling himself as a mouthpiece for | |
the youth wing of the MAGA movement. | |
TPUSA’s website quoted Kirk saying, “We play offense with a sense | |
of urgency to win America’s culture war.” | |
That’s how Kirk and Turning Point found success in conservative | |
circles — by injecting the organization directly into cultural | |
battles and turning divisive debates into online and offline | |
engagement. | |
Kirk championed right-wing ideas in fiery, on-camera clashes with | |
progressive academics that then exploded on social media, especially on | |
Twitter, the site known as X. His desire to debate became a hallmark of | |
the nonprofit, helping turn Kirk into a MAGA media star and a | |
sought-after TV and podcast guest — when he wasn’t busy with his | |
own shows. | |
Some of his tour stops this fall were promoted as forums for | |
disagreement, featuring what Kirk called the “Prove Me Wrong” | |
table, here he would face off with ideological opponents. | |
“I’m trying to be proactive about encouraging dialogue between | |
people who disagree,” he told a CNN reporter in 2021. | |
Kirk’s ascent in conservative politics mirrored the rise of | |
right-wing populism in America. He embraced Trump during the 2016 | |
presidential election and aggressively promoted Trump’s reelection | |
bids. Turning Point’s local chapters helped register young | |
Republicans and ensure that likely Trump voters actually turned out to | |
the polls. Trump and his inner circle, in turn, helped elevate Kirk and | |
TPUSA even more. | |
Kirk’s young age proved to be an advantage, as he naturally built an | |
online brand on platforms like YouTube, eventually gaining millions of | |
digital followers. | |
His political and media machine also launched other podcasts and media | |
ventures to reach young people in new ways. | |
Alex Clark’s “Culture Apothecary,” for instance, launched in | |
September 2024 and focused on wellness and lifestyle, viewing topics | |
through a “Make America Healthy Again” prism. | |
Kirk made his ambitions clear in an interview with the Deseret News, a | |
Utah newspaper, in the days leading up to the Wednesday college campus | |
event. | |
“We want to be an institution in this country that is as well-known | |
and as powerful as The New York Times, Harvard and tech companies,” | |
Kirk said. “And we believe we’re creating that.” | |
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