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lite.cnn.com - on gopher - inofficial | |
ARTICLE VIEW: | |
Brad Pitt stars in ad from Taika Waititi for espresso machine that | |
costs nearly $1,500 | |
By Sandra Gonzalez, CNN | |
Updated: | |
9:31 AM EDT, Tue September 9, 2025 | |
Source: CNN | |
If you love the smell of commercialism in the morning, here’s | |
something to drink up. | |
Brad Pitt – everyone’s favorite 61-year-old actor, producer and | |
beard-grower – is the of a new espresso machine ad for De’Longhi | |
from Oscar-winning director Taika Waititi. | |
The gig is not new for Pitt, who’s been a spokesperson for the | |
company since 2021, but it is for Waititi, who won the Academy Award | |
for best adapted screenplay for his film “Jojo Rabbit” in 2019. | |
(Another Oscar-winner, Damien Chazelle, directed Pitt’s first ad for | |
the company.) | |
In the advertising spot, which debuted at the Venice Film Festival and | |
widely on Monday, Pitt makes himself an espresso drink while a humorous | |
voiceover from Italian actor Riccardo Scamarcio guides him through the | |
seemingly easy process and critiques his Italian as Pitt struggles to | |
say “Perfetto” to the narrator’s satisfaction. | |
Even Pitt’s furry, four-legged co-star seems to be judging his accent | |
a little, but if you believe a dog that gorgeous does anything but | |
judge everyone around it, you haven’t been paying attention. | |
Speaking of judgement, the machine used by Pitt in the spot retails for | |
$1,499.95 – a quaint deal compared to the one flashed at the end of | |
the commercial, which goes for $1,999.95. Perfetto for the average | |
person? Probably not. Good thing is we normal folks don’t need a | |
fancy machine for the perfect poor-over. | |
Pour. I mean pour. | |
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