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lite.cnn.com - on gopher - inofficial
ARTICLE VIEW:
Brad Pitt stars in ad from Taika Waititi for espresso machine that
costs nearly $1,500
By Sandra Gonzalez, CNN
Updated:
9:31 AM EDT, Tue September 9, 2025
Source: CNN
If you love the smell of commercialism in the morning, here’s
something to drink up.
Brad Pitt – everyone’s favorite 61-year-old actor, producer and
beard-grower – is the of a new espresso machine ad for De’Longhi
from Oscar-winning director Taika Waititi.
The gig is not new for Pitt, who’s been a spokesperson for the
company since 2021, but it is for Waititi, who won the Academy Award
for best adapted screenplay for his film “Jojo Rabbit” in 2019.
(Another Oscar-winner, Damien Chazelle, directed Pitt’s first ad for
the company.)
In the advertising spot, which debuted at the Venice Film Festival and
widely on Monday, Pitt makes himself an espresso drink while a humorous
voiceover from Italian actor Riccardo Scamarcio guides him through the
seemingly easy process and critiques his Italian as Pitt struggles to
say “Perfetto” to the narrator’s satisfaction.
Even Pitt’s furry, four-legged co-star seems to be judging his accent
a little, but if you believe a dog that gorgeous does anything but
judge everyone around it, you haven’t been paying attention.
Speaking of judgement, the machine used by Pitt in the spot retails for
$1,499.95 – a quaint deal compared to the one flashed at the end of
the commercial, which goes for $1,999.95. Perfetto for the average
person? Probably not. Good thing is we normal folks don’t need a
fancy machine for the perfect poor-over.
Pour. I mean pour.
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