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lite.cnn.com - on gopher - inofficial
ARTICLE VIEW:
Cracker Barrel quietly removes DEI and Pride pages from its website
after logo upheaval
By Samantha Delouya, Ramishah Maruf, CNN
Updated:
12:43 AM EDT, Fri August 29, 2025
Source: CNN
After backing away from a controversial logo rebrand loudly opposed by
many right-wing influencers, Cracker Barrel also quietly made changes
to its website this week.
The Tennessee-based roadside restaurant chain deleted a dedicated
“Pride page” and scrubbed references to employee resource groups,
including its LGBTQ+ and Diversity, Equity, Inclusion and Belonging
groups, from another part of its website.
“On behalf of Cracker Barrel’s LGBTQ+ Alliance & DEIB Team, we want
to celebrate YOU for being YOU. It is our greatest Mission to ensure
that Pleasing People means ‘all people,’” Cracker Barrel’s
now-deleted Pride page read, according to a CNN review of the .
The URL now redirects to the company’s “Culture and Belonging” ,
which has also been revised, according to the Wayback Machine. The new
version speaks more broadly about company culture but no longer lists
its employee resource groups, which were publicly visible as recently
as Tuesday, according to the archive.
In a statement to CNN, a Cracker Barrel spokesperson said the website
updates reflected the removal of outdated content.
“In connection with the Company’s brand work, we have recently made
updates to the Cracker Barrel website, including adding new content and
removing out-of-date content,” the spokesperson said. “Several
months ago, the Company also made changes to our Business Resource
Groups that now focus all sponsorships or events on our corporate
giving initiatives: addressing food insecurity, supporting community
needs through food, and reducing food waste.”
The website changes come after Cracker Barrel faced days of intense
backlash, primarily from right-wing influencers, after the company
unveiled last week, which got rid of an image of its famous barrel and
“Old-Timer” figure.
The controversy made it all the way to the Oval Office. On Tuesday, ,
agreeing that the company should revert to its old logo.
That same day, Cracker Barrel announced it would with its rebrand.
The changes to Cracker Barrel’s website come after Robby Starbuck, a
prominent anti-DEI influencer, posted a screenshot of Cracker
Barrel’s “Pride page” on social media.
“Cracker Barrel still proudly has their LGBTQ+ and DEI page on their
website and they haven’t said that they’ll end funding for all ages
pride events,” Starbuck wrote. “They don’t deserve your money for
fixing the logo.”
After the changes to the chain’s site, Starbuck declared “a total
victory” on social media.
Since the Covid-19 pandemic, the restaurant chain , with Cracker
Barrel’s stock () losing more than half its value over the past five
years. Shares ticked up earlier this week after the company scrapped
its rebrand but dropped once again on Thursday.
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