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lite.cnn.com - on gopher - inofficial
ARTICLE VIEW:
Keurig Dr Pepper will buy a Dutch coffee group for over $18 billion and
split into two companies
By Lianne Kolirin, CNN
Updated:
4:12 PM EDT, Mon August 25, 2025
Source: CNN
Keurig Dr Pepper will acquire JDE Peet’s – whose brands include
Douwe Egberts, Kenco and Peet’s Coffee – for more than $18 billion
and split into two listed businesses.
The company behind Dr Pepper and 7Up drinks and Keurig coffee products
is set to separate into a soft drinks company and a coffee group,
according to a joint published Monday.
Keurig Dr Pepper will pay the shareholders of the Dutch company
€31.85 ($37.26) per share in cash, representing a total purchase
price of €15.7 billion ($18.4 billion.)
Once the transaction is complete, the aim is to create two separate
companies: Beverage Co. and Global Coffee Co.
Shares of JDE Peet’s traded in Amsterdam soared 17.48% on Monday
after the deal was announced. It was the stock’s best day on record
as investors snapped up shares ahead of the acquisition.
Meanwhile, shares of Keurig Dr Pepper () fell 11.48%. It was the
stock’s worst day since March 2020.
“While the transaction is complex and involves a large acquisition
(typically not viewed favorably by the market), we see significant
value in the separation of the Coffee & Beverage businesses,”
analysts at Citi said in a note.
Dr Pepper was the second-most popular soda in the United States last
year, below just Coca-Cola and . But coffee is even more popular with
Americans, who drink 516 million cups every day.
The US is the largest importer of coffee in the world. Climate change,
world conflicts, tariffs imposed by President Donald Trump and growing
demand are all making the commodity more expensive, with prices almost
doubling in the past five years.
“This is the right time for this transaction,” Tim Cofer, the CEO
of Keurig Dr Pepper, said in the statement, noting the company’s
position “of operational and financial strength, momentum across our
evolved portfolio and increasing coffee category resilience.”
Newcomer Global Coffee Co., with around $16 billion in expected annual
sales, will be the world’s largest “pure-play” coffee company,
selling coffee in more than 100 countries, according to the statement.
The combined business will be split “as soon as practicable.”
Beverage Co. will have Cofer at the helm, while Sudhanshu Priyadarshi,
Keurig Dr Pepper’s chief financial officer, will head up Global
Coffee Co.
Keurig Dr Pepper was formed in 2018 following the merger of Keurig
Green Mountain and Dr Pepper Snapple.
CNN’s John Towfighi and Rosa de Acosta contributed to this report.
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